Yair Melamed Director of Product at Playtika


Game Monetization – Top Secret Tips

People often approach me with questions about how they can successfully monetize their users. While there are plenty of paths to successful monetization, I’m going to share with you the path that I find most important. What is a game developer’s ultimate dream? Most of you would say increased game downloads and game play, more revenue, or higher engagement on social media – as a game developer myself, all of these factors are important to me as well. There is plenty of documentation on how to make games ‘addicting’ and fun to play, and there is plenty of documentation on…