solution Publishers Advertisers OEMs & Operators Technology
company Contact Us About Us Careers
resources Blog
the app valley summit
Press and PR

App Valley’s Agenda Is Live, and It Rocks!

The mobile revolution is here! It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the Hockey stick-install growth barely happens overnight, instead, user acquisition budgets skyrocket and users are spending more time in fewer apps. Let’s face it – it’s not about growth anymore, “usage” hacking has taken over, and now it’s time to adjust our methods to excel in this changing ecosystem. We at Appnext have been monitoring this revolution, and it’s now necessary to explore further. We put together the App Valley Summit to best…

by
Keep Reading
how to improve aso
App Marketing

How to Improve ASO Search Rankings in the App Stores

In this post, we will talk about how to set and focus your App Marketing strategy on boosting the visibility of your mobile app or game, and how to improve your ASO rankings in both the App and  Google Play. There are already more than 5 million apps in the main app stores, and this number is growing every day. With app stores constantly evolving and changing their algorithms, you have to be up-to-date with the effects that these changes have on your app. Not getting lost in this fast changing market, and having visibility in app stores search results…

by
Keep Reading
in-app header bidding
App Marketing

In-app ads going once, going twice, sold! To the highest bidder!

Ever experienced the thrill of an auction? For some people, auctions are like sports. They can be a hobby or a way of life. The room quickly fills with different people looking to compete and bid on priceless works of art, classic cars, coins or maybe mystery objects they absolutely don’t need and probably don’t have room for. In Ad-Tech, auctions are a bit different. While they don’t include rooms filled with people, memorabilia or expensive collections, for publishers and advertisers they are just as exciting as they have the power to determine both viewability and revenue. This article will…

by
Keep Reading
Load More