The mobile revolution is here! It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the Hockey stick-install growth barely happens overnight, instead, user acquisition budgets skyrocket and users are spending more time in fewer apps. Let’s face it – it’s not about growth anymore, “usage” hacking has taken over, and now it’s time to adjust our methods to excel in this changing ecosystem.
We at Appnext have been monitoring this revolution, and it’s now necessary to explore further. We put together the App Valley Summit to best prepare for the changing landscape ahead.
This week, we finally went live with our A-W-E-S-O-M-E agenda. We’ve rounded up the top experts in the mobile ecosystem to get their thoughts and predictions about the future of apps. Make sure to check out each speaker for his or her personal insights. For the full list, click here.
An All-App Agenda!
9:40am – 10:10am Sep 13
Eric Seufert, a renowned mobile marketing and analytics executive, and author of the book Freemium Economics, will give his signature keynote on the current state of the app economy. Eric will present the trends and challenges of the industry and will show the changes the app economy has undergone in the last year.
10:10am – 10:30am Sep 13
Elad Natanson, Appnext’s Founder & CEO, a serial entrepreneur in the mobile and app industries will show how mobile growth can be taken up a notch. Natanson will reveal how we can utilize scattered data to offer the user better services, while placing the him in the center, before the app. This session will reveal new growth levels and explore better ways to provide more value to users and app marketers alike.
10:30am – 11:00am Sep 13
Panel Moderator – Kobi Edelstein
The mobile revolution is here. It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the hockey stick install growth barely happens overnight, user acquisition budgets skyrocket, users spend more time in fewer apps. Is there hope for apps? Let’s put the past behind us and discuss the future of apps, users and the mobile ecosystem as a whole.
11:15am – 11:45am Sep 13
John Koetsier, TUNE’s mobile economist and a well-known specialist in the world of mobile, will reveal his fascinating take on apps in the next decade. Koetsier will claim that the battle for the future is the fight over control of the customer. Apps are right on the front line … and under attack. He will also share his predictions for the future of apps with regards to games, vision and intelligence. Stay TUNEd.
Panel Moderator – Ashleigh Rankin
This panel will discuss how marketers can obtain the app growth “sweet spot” both by marketing the existing channels better and by looking for ways to find new ones – What works today, and what will work tomorrow, in a world of AR/VR, voice search, and AI?
2:00pm – 2:30pm Sep 13
Panel Moderator – Josh Constine
App Valley’s most controversial panel try to refute its name by sharing from the experience of the panelists and discussing hot issues in the industry – Ad fraud, migration from desktop to mobile, users “love-hate” relations with ads and lots more.
Panel Moderator: Jason Akel
Panel Moderator: Peter Hamilton
Panel Moderator – Adam Lovallo
This interesting chat will be around user activation, retention and engagement. What has changed over the years and how to cope with those changes? Which engagement methods and tricks work the best and which fail, how to attract the users and how to compete in a saturated market.
Let’s blow off some steam and party to some sick beats at the Temple Nightclub.