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App Marketing

User Acquisition Guide: Choosing Between Paid and Organic

App competition is fierce. There are more than 2.2 million in the App Store and more than 2.5 million in the Google Play Store. The staggering numbers are only increasing each day, making user acquisition harder. To stand out from the crowd, you need to make sure to optimize your campaigns for success. If you don’t know where to begin, have no fear. We’ve got all the information necessary for you to make the best choices. Organic Traffic We know that users with the highest LTV  most likely come from organic traffic. This means that the user who downloaded your…

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the app valley summit
Press and PR

App Valley’s Agenda Is Live, and It Rocks!

The mobile revolution is here! It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the Hockey stick-install growth barely happens overnight, instead, user acquisition budgets skyrocket and users are spending more time in fewer apps. Let’s face it – it’s not about growth anymore, “usage” hacking has taken over, and now it’s time to adjust our methods to excel in this changing ecosystem. We at Appnext have been monitoring this revolution, and it’s now necessary to explore further. We put together the App Valley Summit to best…

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how to improve aso
App Marketing

How to Improve ASO Search Rankings in the App Stores

In this post, we will talk about how to set and focus your App Marketing strategy on boosting the visibility of your mobile app or game, and how to improve your ASO rankings in both the App and  Google Play. There are already more than 5 million apps in the main app stores, and this number is growing every day. With app stores constantly evolving and changing their algorithms, you have to be up-to-date with the effects that these changes have on your app. Not getting lost in this fast changing market, and having visibility in app stores search results…

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