We’re honored to have made the latest AppsFlyer Performance Index. The study ranks the top Media Sources in Mobile Advertising. Highlighting trends and changing dynamics in the mobile app marketing and advertising ecosystem, the index offers an in-depth look at the media sources that have the ability to scale app user growth, deliver strong retention rates and attract the most engaged app users. The index was based on 40 million installs with cost data (from over 50 networks with a minimum of 10,000 installs), and roughly $150 million in revenue from over 800 apps that measure both cost and revenue. The Index…
The world is a scary place—but the internet can be even scarier. Just take a look at mobile advertising app fraud. These scams have been so effective, they’ve…
Stop what you’re doing right now! We just added a new feature to the platform and it’s going to change the way you create your campaigns.
“The Mobile Revolution is Here” It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the…
User Acquisition Guide: Choosing Between Paid and Organic
App competition is fierce. There are more than 2.2 million in the App Store and more than 2.5 million in the Google Play Store. The staggering numbers are only increasing each day, making user acquisition harder. To stand out from the crowd, you need to make sure to optimize your campaigns for success. If you don’t know where to begin, have no fear. We’ve got all the information necessary for you to make the best choices. Organic Traffic We know that users with the highest LTV most likely come from organic traffic. This means that the user who downloaded your…
Mobile users have a lot of choices when it comes to apps today. There are countless lists of best and essential apps, but how do you know which…
The rapid growth of mobile usage is raising important marketing questions, especially when it comes to attribution. The methods you use to evaluate a web site—UTMs, cookies, etc.—don’t…