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the app valley summit
App Marketing

The App Valley Summit is Coming to San Francisco

We’re on our way to the golden city! Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often life-saving things that have taken over our lives. Apps. Hosted by MWC Americas, and presented by Appnext, Tune, and Fetch, App Valley will gather the best and brightest mobile leaders and professionals to discuss the question on everybody’s mind. What is the future of apps? The event’s main goal is to unlock the closed app-centered discussion by involving all of the voices currently shaping the changing mobile landscape: market and product visionaries,…

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re-engagement ads
App Marketing

Why You Should Stop Thinking CPI And LTV

Imagine trying to sell media to a Starbucks marketing manager. You’ve finally landed a meeting and you’re sitting in the over-sized chair with your sweaty hands holding your 3.59$ sugary ice caramel latte when he looks up at you and says those three magical words (in what feels like slow motion)“Sure I’ll buy”. And then comes the but “but, I only need to target new users who have never been to the store before”. You will probably think he/she is crazy. I mean, what are the chances that a US citizen has never laid foot in a Starbucks? And even…

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developer survey
Developers' Stage

Developers all over the world are currently taking this survey

We are excited to announce that the Developer Economics Q3 2017 survey, run by our friends at VisionMobile, has just been launched! This is the 13th developer survey, focusing on tools, training and career development. Every year more than 40,000 developers around the world participate in this survey, so this is a chance to be part of something big and make your own contribution to the developer community. The survey features questions on topics like development resources and where to find them, tutorials and courses, distribution channels, developer tools and SDKs, as well as languages, platforms, app categories, new technologies,…

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