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App Marketing March 12, 2018

Brands See More App Usage by Providing Additional Services

The amount of apps partnering with service providers further proves the importance of user satisfaction for retention. Usage is the most important factor in the longevity of your app, so the more things your app does, the more utility it offers, which is the secret sauce to achieving high ROAS.

by Orit Sharon
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Appnext MWC

Insider’s View to Mobile World Congress 2018

By Elad Natanson, Founder & CEO March 5, 2018

Undoubtedly the “Mother of Mobile Trade Shows,” MWC is always exciting. All companies, big and small, are trying to stand out above the crowd, showing what new innovations and products they have been working on for the past year.

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Awesome Gadgets at Mobile World Congress 2018

By Orit Sharon February 28, 2018

It is truly a mobile world. Just take a look at the amount of awesome new gadgets designed specifically for mobile coming out each year.  From headsets that help you lose weight without dieting to a smart-meat thermometer, the devices on display at MWC were super cool.

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App Marketing February 22, 2018

Snapchat’s Snap Store Shows Value of Native Advertising

Snapchat’s new store makes shopping a seamless, native part of the social experience, representing the value of native ads. By observing the latest updates in giant apps such as Snapchat, we can get a glimpse into a future trend. After all, they have volumes of data and enough staff to analyze and realize. Why not follow the leader?

by Orit Sharon
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Go Native or Go Home: Native Ad–Monetization Tricks and Tips

By Orit Sharon February 19, 2018

Think you know everything about Native Ads? Think Again. Native advertising will drive 74% of all ad revenue by 2021, according to Business Insider. So when most (74%) of your competitors are using the same ad format, how do you make sure your ads stand out from the crowd? We’ve looked through dozens of reports and stats and spoke with experts to find out for you.

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Elad FORBES Service-based monetization

Service-Based Monetization: The New App Revenue Stream You Can Bank On

By Elad Natanson, Founder & CEO February 12, 2018

Mobile and apps, in particular, are rapidly changing. The way people experience and consume services through their mobile phone has changed. In an era that questions the form of apps up to the point of their very existence, it’s time to look for different ways to connect with your users and monetize your apps.

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Appnext in general February 8, 2018

Creating a Better Future at MWC 2018

We’re excited to be contributing to this awesome event! Mobile World Congress is the world’s largest gathering for the mobile industry, organized by the GSMA and held in the Mobile World Capital, Barcelona, through 26 February – 1 March 2018. Industry leaders will gather, network, showcase, and exchange ideas. See how Mobile is Creating a Better Future.

by Orit Sharon
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mobile app discovery

Mobile App Discovery: What Users Are Searching for Right Now

By Orit Sharon February 5, 2018

Are you taking the right steps to become discoverable and a staple in consumers’ mobile lifestyles? We now have empirical evidence that people are searching for apps that do it all, seamlessy. From being able to order food quickly to taking an entire, personalized yoga program anywhere, anytime, people want their apps to provide a suite of services, immediately.

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Living Wine Labels

A Few of Our Favorite Augmented Reality Shopping Apps

By Orit Sharon January 24, 2018

Forward-thinking companies are taking advantage of the AR technology available today. The tech, which overlays digital information onto the viewer’s physical environment is set to boom in 2018. See which apps are rocking it this year.

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