Thanksgiving day is a perfect example of a symbol that can relate to us all, regardless of religion, faith or place of residence. I think this holiday is unique because it has remained modest, less consumerized, and provides the perfect opportunity to thank and cherish the people around us. This year, I want to tell you what I am thankful for – First and foremost, I am thankful to have a wonderful family, my wife and five kids. They are those who give me the support and inspiration I need. Second, I am thankful for having the chance to lead…
Paul Teresi, Skyscanner digital media exec, will guide us through Skyscanner’s unique, scientific hacks of working towards sustainable app growth. Skyscanner, a leading global travel search site, is…
App Valley Rocked! Key industry decision makers and entrepreneurs got together to learn, contribute, and take an active part in the conversation about the future of apps.
APP-y Holidays: Festive ASO Hacks
The holiday season drives more app downloads in the U.S. than any other time of year. Make sure you get a slice of that by following these ASO Holiday Hacks
Developers everywhere have been coming up with awesome travel apps, from how to get there, to activities you can enjoy once you arrive, how to speak with the locals and more.
We’re honored to have made the latest AppsFlyer Performance Index. The study ranks the top Media Sources in Mobile Advertising. Highlighting trends and changing dynamics in the mobile app marketing…
Scariest Fraud Stories
The world is a scary place—but the internet can be even scarier. Just take a look at mobile advertising app fraud. These scams have been so effective, they’ve fooled thousands of advertisers. And, the worst part is, they are still out there hiding in the shadows, creating sophisticated robots and other techs to do their dirty work. Over the last year, the number of different types of mobile ad fraud integrated into apps via malware has grown (and continues to grow). This includes click spamming, click injection, ad stacking, and invisible ads. This is seriously freaky! Take the US market…
Stop what you’re doing right now! We just added a new feature to the platform and it’s going to change the way you create your campaigns.