Are you taking the right steps to become discoverable and a staple in consumers’ mobile lifestyles? We now have empirical evidence that people are searching for apps that do it all, seamlessy. From being able to order food quickly to taking an entire, personalized yoga program anywhere, anytime, people want their apps to provide a suite of services, immediately.
Forward-thinking companies are taking advantage of the AR technology available today. The tech, which overlays digital information onto the viewer’s physical environment is set to boom in 2018. See which apps are rocking it this year.
Apptimize shares with us their awesome tips (backed by in-depth case studies).
Ad fraud has advanced from simple bots to even more advanced levels of faking post-install engagements.
Find out how Mobinext was able to double their conversion rate! Learn their successful monetization strategies in this case study.
1. Mobile Growth According to the Global Digital Snapshot report, “a smartphone user consumes on average of 70% more mobile traffic per month than in 2016.” The rapid…
Join John Egan (of Pinterest), Catherine Cook (of MeetMe), and Becky Roth (of Expedia) as they explore the world of user acquisition and retention. The discussion is moderated by Adam Lovallo (of Grow.co).
This article was originally posted on forbes.com We’re continuing to say goodbye to 2017 and welcome 2018 by giving you, my loyal readers, yet another end-of-year treat!…
Alexey Pisarevsky, Co-founder of Mobio & CEO Getloyal, shares his insights into mobile re-targeting, which he says will be the main app marketing tool in Russia and Eastern Europe in 2018.