Cricket creates one of India’s biggest high-intent digital moments, with hundreds of millions of fans actively engaging on smartphones throughout the tournament.OEM advertising allows brands to appear natively…
Key Takeaways Cricket reaches millions of high-intent mobile users across India, from Tier 1 cities to the remotest regions.Cricket creates peak engagement moments that brands can turn into…
Imagine the lights dim, the orchestra swells, and a golden envelope is torn open. The winner? OEM advertising, mobile marketing’s most powerful and most misunderstood performer. While other…
Valentine’s Day is one of the most competitive periods for dating apps. As singles actively look for new connections, brands flood social feeds with seasonal campaigns, making it…
The T20 World Cup in India concentrates massive, emotion-driven mobile attention into predictable moments. For app marketers, this creates unmatched opportunities to drive installs, engagement, and in-app actions…
As we move into 2026, AI in marketing is undergoing a structural shift. The industry is moving away from short-lived campaigns, manual optimization, and channel-heavy execution toward something…
A Black Friday não é sobre convencer as pessoas a gastar. Elas já estão prontas para isso.No mundo todo, os consumidores gastaram US$ 74,4 bilhões na Black Friday…
Black Friday isn’t about convincing people to spend. They’re already here for it. Globally, shoppers spent $74.4 billion on Black Friday last year, part of a massive $314.9B…