Amazon Prime Day, one of the most anticipated shopping events of the year, is just around the corner. it represents a massive opportunity to boost your global sales,…
There’s no question that the Covid-19 pandemic has changed consumer behaviors all over the world. The way we live and work have evolved dramatically since Covid hit in…
The competition across app installs has never been fiercer than right now. At present, there are more than 6.5 billion smartphone users worldwide with close to nine million…
On-device app discovery is a relatively new user acquisition channel that allows marketers to advertise apps directly on smartphones via multiple touchpoints. Third-party platforms such as Appnext have…
Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming category in the Retention Index.
Quando me pediram para escrever um breve artigo me apresentando à equipe da Appnext, decidi pensar sobre o que torna a nossa empresa única. Em primeiro lugar, podemos…
All eyes are on the 5G market right now as we started to get a glimpse into what 5G can do. Consumers will be interested in using 5G to enhance their mobile experience. App marketers need to act now as the 5G future is fast approaching and it will change the mobile landscape. Read more from our CEO Elad Natanson on his recent Forbes article
Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.