We want to thank everyone who attended the recent ‘Future of App Marketing’ conference in Johannesburg, South Africa, hosted by Appnext in conjunction with the mobile measurement platform AppsFlyer. In particular, a big thank you to our keynote speaker and thought leader Mike Stopforth, who Shared his knowledge on how to bridge the gap in digital literacy between the people who build solutions and those who pay for them. We are incredibly proud of our unique on-device recommendation technology. Its transformative impact on the app economy is evident and is benefiting our customers in a profound way. The Johannesburg event…

The critical role that mobile carriers play in the app economy is one that is sometimes overlooked. While much attention is given to the ways in which developers and OEMs are shaping this thriving and perpetually evolving ecosystem, little attention is given to the vital position of carriers. Despite this, carriers have been pivotal in driving users towards apps, particularly following the development and increasing ubiquitousness of user acquisition channels like on-device discovery. On-device advertising allows developers to reach users at critical decision-making points in their mobile lifecycle – from unboxing a new device, throughout a user’s daily smartphone journey,…

Once again Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming AppsFlyer Performance Index category in the Retention and IAP Index. One interesting finding in this recent index shows that when comparing H2 2020 and H2 2021 data, 25% of total budgets shifted from iOS to Android a direct impact resulting from the iOS privacy shift. Finding The Right Users At The Right Time Retention, which measures how engaged mobile users are over time, is undoubtedly the most critical of mobile metrics. Appnext…

If mobile gaming was popular before, 2020 was the year it got even bigger. Last year, game downloads skyrocketed by 28% in a global increase that equated to a colossal 108 billion installs across both the Google Play and Apple App Stores. While the insatiable appetite for mobile gaming is clearly a global trend, some regions have driven this sharp uptick in downloads more than others. The mobile apps market in India and South East Asia has never been stronger. In the first three-quarters of 2020, India’s 750 million smartphone users catapulted the country to the top of the charts…

We are immensely proud to announce that Appnext took home the silver medal in the MMA SMARTIES Indonesia awards with educational platform Ruangguru in the mobile apps category. The prestigious annual competition recognizes the very best in mobile advertising: the brands, agencies and tech providers that have launched the most innovative and inspiring marketing campaigns that have resulted in a significant business impact. It is our privilege to be placed among the trailblazers in our industry and to be the only technology platform among the winners in the mobile apps category. Ruangguru, a pioneer in the field of pedagogy, launched…