Orit Sharon, Author at The Appnext Blog

App Marketing August 1, 2017

The App Valley Summit is Coming to San Francisco

We’re on our way to the golden city! Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often life-saving things that have taken over our lives. Apps. Hosted by MWC Americas, and presented by Appnext, Tune, and Fetch, App Valley will gather the best and brightest mobile leaders and professionals to discuss the question on everybody’s mind. What is the future of apps? The event’s main goal is to unlock the closed app-centered discussion by involving all of the voices currently shaping the changing mobile landscape: market and product visionaries,…

Appnext in general July 24, 2017

Appnext Introduces It’s In-App Header Bidding

We’re pretty emotional about the release of our in-app header bidding and we hope you will be too! Publishers will be able to put the old fashioned waterfall system in the past and focus on their monetization future increasing eCPM by 20-40%. Instead of working according to the waterfall method and basing bids on historical eCPM, publishers will receive a predicted real-time eCPM for every request and user, maximizing their monetization efforts. By updating the SDK publishers will enjoy: Real-time eCPM bid per specific request and user App Install & Re-engagement Campaign blend Fully transparent pricing Related content: In-app ads…

App Marketing July 6, 2017

In-app ads going once, going twice, sold! To the highest bidder!

Ever experienced the thrill of an auction? For some people, auctions are like sports. They can be a hobby or a way of life. The room quickly fills with different people looking to compete and bid on priceless works of art, classic cars, coins or maybe mystery objects they absolutely don’t need and probably don’t have room for. In Ad-Tech, auctions are a bit different. While they don’t include rooms filled with people, memorabilia or expensive collections, for publishers and advertisers they are just as exciting as they have the power to determine both viewability and revenue. This article will…

App Marketing June 19, 2017

Appnext Actions turns Every App into a “Super App”

We are extremely excited to announce the launch of Appnext Actions. This patent-pending product turns apps into full-serving platforms by enabling seamless in-app integration of third party services, changing the way we interact with our mobile devices. Appnext Actions from Appnext on Vimeo. A “super app” experience In the fierce competitive app jungle, it has become impossible to play by the old industry rules. It’s not about surviving the competition, it’s about winning, being the best and providing users with the ultimate product. The next generation of industry winners will be referred to as “super apps”: these apps will…

Developers' Stage May 9, 2017

Developers all over the world are currently taking this survey

We are excited to announce that the Developer Economics Q3 2017 survey, run by our friends at VisionMobile, has just been launched! This is the 13th developer survey, focusing on tools, training and career development. Every year more than 40,000 developers around the world participate in this survey, so this is a chance to be part of something big and make your own contribution to the developer community. The survey features questions on topics like development resources and where to find them, tutorials and courses, distribution channels, developer tools and SDKs, as well as languages, platforms, app categories, new technologies,…

App Marketing March 9, 2017

Mobile App Security

Common Mobile App Security Threats and Making Your Mobile App More Secure In a recent survey, Arxan found that despite the ever-increasing threat to app data and mobile app security, only 32% of respondents said that their organization feels an urgency to secure mobile app data, and only 42% of respondents said that their organization felt securing IoT app data was an urgent matter. For many companies, the lack of budget for proper security measures means that corners are often cut in security, risking both sensitive company data and private user information. Additionally, over 429 million identities were reported compromised,…

App Marketing February 27, 2017

Introducing Appnext Timeline Finally Target and Monetize with Context

Something great is happening at this very moment. We’re launching Appnext Timeline, the next-gen user intelligence and targeting technology that will mark the end of the Ad-Tech “stone age” and start a new era. Challenging the Industry status quo Appnext Timeline is going to shift the focus from profile and ad views to real-life user context, concentrating on relevance, engagement, and user experience. In the past few years, the Ad-Tech industry made substantial progress in regards to user intelligence capabilities, enabling marketers to understand who their ideal users are (by demographics, geo, etc.). For example, a marketer behind a taxi…

App Marketing February 9, 2017

30+ App Design Tools Every App Developer Should Know

It’s no secret that app design will have a huge impact on the desire of people to download and continue to use your app. We’ve selected the very best app design tools to help you create beautiful, amazing mobile apps. We’ve ordered them by the beginning stages of sketching and object creation then proceeded onto wireframes, prototyping, and adding finishing touches to your mobile apps. Early Sketching iOS Sketch Paper Many designers and app developers prefer to start off the initial app design process with the good old traditional pencil and paper. iOS Sketch paper is generally a great place…

Appnext in general January 12, 2017

2016 – A Year to be proud of

This past year was truly transformative for Appnext and we have you to thank for it! While we are excited for all 2017 has in store, let’s look back at the tremendous year we shared. Here are some of our 2016 proudest moments: We went global In addition to our beautiful offices in Tel Aviv and Cyprus we also opened international offices in 4 locations including: US, China, South Korea, and Ukraine, expanding our reach and ability to provide impeccable service. We tripled our team! That’s right! Our team now has over 100 Appnexter’s and 60 more rockstars will be joining us…