Orit Sharon, Author at The Appnext Blog

Developers' Stage May 9, 2017

Developers all over the world are currently taking this survey

We are excited to announce that the Developer Economics Q3 2017 survey, run by our friends at VisionMobile, has just been launched! This is the 13th developer survey, focusing on tools, training and career development. Every year more than 40,000 developers around the world participate in this survey, so this is a chance to be part of something big and make your own contribution to the developer community. The survey features questions on topics like development resources and where to find them, tutorials and courses, distribution channels, developer tools and SDKs, as well as languages, platforms, app categories, new technologies,…

App Marketing March 9, 2017

Mobile App Security

Common Mobile App Security Threats and Making Your Mobile App More Secure In a recent survey, Arxan found that despite the ever-increasing threat to app data and mobile app security, only 32% of respondents said that their organization feels an urgency to secure mobile app data, and only 42% of respondents said that their organization felt securing IoT app data was an urgent matter. For many companies, the lack of budget for proper security measures means that corners are often cut in security, risking both sensitive company data and private user information. Additionally, over 429 million identities were reported compromised,…

App Marketing February 27, 2017

Introducing Appnext Timeline Finally Target and Monetize with Context

Something great is happening at this very moment. We’re launching Appnext Timeline, the next-gen user intelligence and targeting technology that will mark the end of the Ad-Tech “stone age” and start a new era. Challenging the Industry status quo Appnext Timeline is going to shift the focus from profile and ad views to real-life user context, concentrating on relevance, engagement, and user experience. In the past few years, the Ad-Tech industry made substantial progress in regards to user intelligence capabilities, enabling marketers to understand who their ideal users are (by demographics, geo, etc.). For example, a marketer behind a taxi…

App Marketing February 9, 2017

30+ App Design Tools Every App Developer Should Know

It’s no secret that app design will have a huge impact on the desire of people to download and continue to use your app. We’ve selected the very best app design tools to help you create beautiful, amazing mobile apps. We’ve ordered them by the beginning stages of sketching and object creation then proceeded onto wireframes, prototyping, and adding finishing touches to your mobile apps. Early Sketching iOS Sketch Paper Many designers and app developers prefer to start off the initial app design process with the good old traditional pencil and paper. iOS Sketch paper is generally a great place…

Appnext in general January 12, 2017

2016 – A Year to be proud of

This past year was truly transformative for Appnext and we have you to thank for it! While we are excited for all 2017 has in store, let’s look back at the tremendous year we shared. Here are some of our 2016 proudest moments: We went global In addition to our beautiful offices in Tel Aviv and Cyprus we also opened international offices in 4 locations including: US, China, South Korea, and Ukraine, expanding our reach and ability to provide impeccable service. We tripled our team! That’s right! Our team now has over 100 Appnexter’s and 60 more rockstars will be joining us…

App Marketing January 10, 2017

App Development Tools Game Developers Should Use When Building An App

As mobile app usage continues to increase and expand, those within the industry continue to create tools and applications that enhance, optimize, and streamline the app development process. As a mobile game developer, you must create fully-functional, beautifully-designed apps that not only serve a purpose but also entertain and engage your users so much that they keep reopening your app again and again. Whether you’re an experienced mobile gaming developer with full coding knowledge or a beginner Indie developer with little to no development experience, there are plenty of development suites, platforms, design, and marketing tools that support and simplify…

App Marketing December 26, 2016

Paid Apps – Your Marketing Guide

Paid Apps: Then and Now Since the development of the smartphone, mobile apps have been the forefront of the daily lives of millions across the globe. Mobile apps allow us to work more efficiently, stay better connected, and do more than ever before. While there are countless app categories and subcategories, all apps can be divided into two hierarching categories – paid apps and free apps. Free apps tend to have higher download rates initially, but often lack engagement after download. Paid apps are often overlooked simply because they have a cost, and with so much competition in the app…

App Marketing December 15, 2016

Mastering In-App Monetization – Native & Rewarded Video Formats

Becoming an in-app monetization master requires knowledge, experience, and strategy. This article will provide you with the tips and insights you need, to achieve effective and successful in-app ad monetization. Mobile App Monetization Before we begin, let’s take a minute to think about the mobile ad industry. What does the future hold in store? A whole lot of money bag potential. The graph below depicts the amount of spend on mobile ads per year, from 2014 until 2018. Though there is a slight decrease in the percentage of growth, the amount of mobile ad spend continues to increase. Advertisers will…

App Marketing December 12, 2016

Check Yourself Before You Wreck Yourself – 5 Mistakes to Avoid When Launching Your App

You probably drank over 1,000 cups of coffee, fell asleep at the computer at least 20 times, and swore you would never develop another app more times then you can remember. You’ve worked hard (fricking hard) to make your app your version of perfect and now it’s time to release your baby right into the harsh world of new apps and let it soar (hopefully) to the top of the charts. You’ve worked too hard to let success slip away so, before you launch, grab your 1,001 cup of coffee and make sure to check out these 5 mistakes to…