The holy month of Ramadan has arrived, bringing with it a wealth of opportunities to get your app at the fingertips of millions of high-intent mobile users. App activity in Southeast Asia and Indonesia increases during Ramadan in several categories, with the top five being travel, food, entertainment, fintech and ecommerce. Looking at last year’s activity across the festival period, in Southeast Asia alone there were 96.6m installs and 7.7m app sessions spanning these five categories. According to AppsFlyer, travel apps saw the biggest growth in non-organic installs during Ramadan last year at 94%, followed by entertainment (60%), fintech (50%),…

The Indian Premier League (IPL) is the most watched cricket league in the world, with the start of the season hotly anticipated across India. Far more than just a sporting occasion, in recent times the IPL has become a cultural phenomenon that captivates the attention of a nation. With so many eyeballs to grab, the IPL season is undoubtedly an unmissable opportunity for app marketers to showcase their apps and services to a vast audience of smartphone-owning Indians. But how can app marketers in India get their app to stand out in such a crowded market during the IPL season?…