Unwrapping Holiday App Marketing Insights The holiday season is a time of year that’s synonymous with joy, togetherness, and, of course, shopping. For app marketers, it’s a great opportunity as millions of people unwrap new mobile devices, eagerly seeking new apps to enhance their lives. By understanding the latest app trends and catering to the evolving needs of holiday shoppers, app marketers can ensure their apps are among the many that are discovered, downloaded, and actively used throughout the holiday season and beyond. Verticals Growth Looking at the app growth across different categories, we see that Travel and local leads…

With its rich tapestry of cultures and booming digital landscape, Southeast Asia is witnessing a significant surge in mobile commerce. Thanks to the expansive penetration of smartphones, improved internet infrastructure and a growing middle class with increasing power, mobile shopping is now the preferred method of buying for millions of users. And with the COVID-19 pandemic further accelerating the shift to digital platforms, Southeast Asia’s m-commerce landscape is projected to be worth hundreds of billions of dollars in the coming years. Some of this seismic growth is attributed to three shopping days that have taken the continent by storm: 10/10…

Cricket fans are buzzing with excitement this month (October) as the hotly awaited ICC Cricket World Cup 2023 gets underway after a four-year gap. With 10 nations competing, the tournament is expected to attract huge numbers of viewers as it plays out at 10 grounds across India – from Dharamsala in the north, to Bangalore and Chennai in the south – between now and November 20th. Apart from hosts India and reigning world champions England, the competing countries are New Zealand, Australia, Bangladesh, Pakistan, Afghanistan, South Africa, Sri Lanka and the Netherlands. While cricket fans from all over the world…

The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and presents a perfect time for app developers and marketers to tap into this vibrant market. One potent ally that can help you make the most of this season is Appnext. Understanding Appnext: Your Gateway to Mobile Discovery Appnext stands at the forefront of mobile app discovery platforms and can certainly help you grow your app business during the festive season. By harnessing a complex interplay of factors like location, demographics, and past…

Schools are out for summer, but learning doesn’t need to stop during the holiday period. With educational apps now one of the largest and most popular verticals, there are plenty of options to keep children – and adults – learning and having fun over the summer. According to Statista, by the second quarter of 2022, mobile education apps were the second most popular category (after gaming apps) in the Google Play Store, with a 10.47% share of available apps worldwide. The trend towards remote learning began during the pandemic when schools, colleges, and universities were forced to shut, and demand…

This Valentine’s day, we saw people turning to their mobile devices to help them celebrate. App installs and interactions were climbing as people looked for ways to connect with loved ones, shop for gifts, and make the most of this special day. For businesses, this is a great opportunity to connect with new and existing customers and suggest their services, specifically special Valentine’s day offers and promotions. By understanding how people are using apps and interacting with their mobile devices on Valentine’s Day, businesses can create experiences that will make the holiday even more special. According to a recent report…