In our latest addition to our App Valley Talks series, we sat down with Nadav Saadia, Cool Cousin co-founder and CMO, to pick his brain about staying competitive in the online travel industry.
App Valley Talks: Meet Paul Teresi from Skyscanner
Paul Teresi, Skyscanner digital media exec, will guide us through Skyscanner’s unique, scientific hacks of working towards sustainable app growth. Skyscanner, a leading global travel search site, is a place where people are inspired to plan and book direct from millions of travel options at the best prices. It serves 60M customers every month globally, in over 30 languages and 70 currencies. Check out the talk below:
Five Take-Aways from John Koetsier, TUNE Economist | App Valley
John Koetsier, TUNE mobile economist, shares his awesome insights with us at App Valley on how to stay competitive in 2018!
One-on-one with Simone Grau – Performance Marketing Director at Medialabel
We recently sat down for a one-on-one session with Medialabel’s Performance Marketing Director Simone Grau. Check out this mobile expert exclusive Q&A in another episode of App Valley Talks. Seems like everyone is using mobile phones for shopping – can you share some numbers and statistics that you see among customers/apps that you work with? “We work with a lot of mobile first companies. 90 percent of their users are mobile users who use their apps daily to activate coupons or shop online when they are commuting to work.” Do you notice a difference in behavior when it comes to…
Getting Closer to a Global Definition of Ad Fraud
Ad fraud has advanced from simple bots to even more advanced levels of faking post-install engagements.