2017 - Page 5 of 5 - The Appnext Blog

App Monetization April 4, 2017

Game Monetization – Top Secret Tips

People often approach me with questions about how they can successfully monetize their users. While there are plenty of paths to successful monetization, I’m going to share with you the path that I find most important. What is a game developer’s ultimate dream? Most of you would say increased game downloads and game play, more revenue, or higher engagement on social media – as a game developer myself, all of these factors are important to me as well. There is plenty of documentation on how to make games ‘addicting’ and fun to play, and there is plenty of documentation on…

App Marketing March 9, 2017

Mobile App Security

Common Mobile App Security Threats and Making Your Mobile App More Secure In a recent survey, Arxan found that despite the ever-increasing threat to app data and mobile app security, only 32% of respondents said that their organization feels an urgency to secure mobile app data, and only 42% of respondents said that their organization felt securing IoT app data was an urgent matter. For many companies, the lack of budget for proper security measures means that corners are often cut in security, risking both sensitive company data and private user information. Additionally, over 429 million identities were reported compromised,…

App Marketing February 27, 2017

Introducing Appnext Timeline Finally Target and Monetize with Context

Something great is happening at this very moment. We’re launching Appnext Timeline, the next-gen user intelligence and targeting technology that will mark the end of the Ad-Tech “stone age” and start a new era. Challenging the Industry status quo Appnext Timeline is going to shift the focus from profile and ad views to real-life user context, concentrating on relevance, engagement, and user experience. In the past few years, the Ad-Tech industry made substantial progress in regards to user intelligence capabilities, enabling marketers to understand who their ideal users are (by demographics, geo, etc.). For example, a marketer behind a taxi…

App Marketing February 9, 2017

30+ App Design Tools Every App Developer Should Know

It’s no secret that app design will have a huge impact on the desire of people to download and continue to use your app. We’ve selected the very best app design tools to help you create beautiful, amazing mobile apps. We’ve ordered them by the beginning stages of sketching and object creation then proceeded onto wireframes, prototyping, and adding finishing touches to your mobile apps. Early Sketching iOS Sketch Paper Many designers and app developers prefer to start off the initial app design process with the good old traditional pencil and paper. iOS Sketch paper is generally a great place…

App Marketing February 2, 2017

10 Things Business Owners Need to Know Before Creating an App

The potential of apps in today’s market is astronomical – the kings of the store are making over £60,000,000 off an investment of around £110,000. Nothing is stopping you from doing the same, all you need is that golden ticket of an idea, a great marketing strategy and a large budget for both development and marketing. Here are the best 10 pieces of advice I can give you if you’re looking to dive into the business of app making. 1 What Problem Are You Trying to Solve? When creating your app design, don’t get caught up in making it have…

App Marketing January 19, 2017

Turning Your App Into A Business

In 2017, turning an app into a business is no walk in the park. With such massive competition, you’ve got to have the right teams, resources, data, funds and endless willpower. However, there is still much to be learned from existing success stories. When examining successful apps of 2016 we see that they all have common factors. They’re all innovative, social and have shown substantial growth. The difference between them is measured in many factors such as genre, size of teams and more. Some are location based, some are PvP (player versus player), some are live streaming apps and some are…

App Marketing January 16, 2017

Will 2017 Kill-off banner ads?

10 years into the mobile revolution, and we are still carrying around this dead weight. Yes, the banner ad. The most notorious ad unit out there. If you’re in the mobile ad tech industry, 300X50 and 320X50 are no strangers to you. They are the default option for every app that has no alternative monetization strategy, but also the choice of a lot of apps that do. After 10 years, will 2017 finally kill-off banner ads? Or, will they live forever in the bottom of our pages? Banner ads should be kept alive because… They go well with the…

Appnext in general January 12, 2017

2016 – A Year to be proud of

This past year was truly transformative for Appnext and we have you to thank for it! While we are excited for all 2017 has in store, let’s look back at the tremendous year we shared. Here are some of our 2016 proudest moments: We went global In addition to our beautiful offices in Tel Aviv and Cyprus we also opened international offices in 4 locations including: US, China, South Korea, and Ukraine, expanding our reach and ability to provide impeccable service. We tripled our team! That’s right! Our team now has over 100 Appnexter’s and 60 more rockstars will be joining us…

App Marketing January 10, 2017

App Development Tools Game Developers Should Use When Building An App

As mobile app usage continues to increase and expand, those within the industry continue to create tools and applications that enhance, optimize, and streamline the app development process. As a mobile game developer, you must create fully-functional, beautifully-designed apps that not only serve a purpose but also entertain and engage your users so much that they keep reopening your app again and again. Whether you’re an experienced mobile gaming developer with full coding knowledge or a beginner Indie developer with little to no development experience, there are plenty of development suites, platforms, design, and marketing tools that support and simplify…