2017 - Page 4 of 5 - The Appnext Blog

Press and PR August 24, 2017

App Valley’s Agenda Is Live, and It Rocks!

The mobile revolution is here! It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the Hockey stick-install growth barely happens overnight, instead, user acquisition budgets skyrocket and users are spending more time in fewer apps. Let’s face it – it’s not about growth anymore, “usage” hacking has taken over, and now it’s time to adjust our methods to excel in this changing ecosystem. We at Appnext have been monitoring this revolution, and it’s now necessary to explore further. We put together the App Valley Summit to best…

App Marketing August 10, 2017

Succeeding in India’s Mobile Market an Interview with Manish Singh Rajawat

We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part of a rapidly growing mobile app market, Ad Tech companies continue to face several challenges in India. We sat down with Manish Singh Rajawat, General Manager of Appnext India to get inside information into the ad-tech world there. Here’s what he had to say: What would you say is the absolute biggest challenge for app developers in India? The foremost challenge app developers in India face is to create something that gets…

App Marketing August 1, 2017

The App Valley Summit is Coming to San Francisco

We’re on our way to the golden city! Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often life-saving things that have taken over our lives. Apps. Hosted by MWC Americas, and presented by Appnext, Tune, and Fetch, App Valley will gather the best and brightest mobile leaders and professionals to discuss the question on everybody’s mind. What is the future of apps? The event’s main goal is to unlock the closed app-centered discussion by involving all of the voices currently shaping the changing mobile landscape: market and product visionaries,…

App Marketing July 31, 2017

How to Improve ASO Search Rankings in the App Stores

In this post, we will talk about how to set and focus your App Marketing strategy on boosting the visibility of your mobile app or game, and how to improve your ASO rankings in both the App and Google Play. There are already more than 5 million apps in the main app stores, and this number is growing every day. With app stores constantly evolving and changing their algorithms, you have to be up-to-date with the effects that these changes have on your app. Not getting lost in this fast changing market, and having visibility in app stores search results…

Appnext in general July 24, 2017

Appnext Introduces It’s In-App Header Bidding

We’re pretty emotional about the release of our in-app header bidding and we hope you will be too! Publishers will be able to put the old fashioned waterfall system in the past and focus on their monetization future increasing eCPM by 20-40%. Instead of working according to the waterfall method and basing bids on historical eCPM, publishers will receive a predicted real-time eCPM for every request and user, maximizing their monetization efforts. By updating the SDK publishers will enjoy: Real-time eCPM bid per specific request and user App Install & Re-engagement Campaign blend Fully transparent pricing Related content: In-app ads…

App Marketing July 17, 2017

Why You Should Stop Thinking CPI And LTV

Imagine trying to sell media to a Starbucks marketing manager. You’ve finally landed a meeting and you’re sitting in the over-sized chair with your sweaty hands holding your 3.59$ sugary ice caramel latte when he looks up at you and says those three magical words (in what feels like slow motion)“Sure I’ll buy”. And then comes the but “but, I only need to target new users who have never been to the store before”. You will probably think he/she is crazy. I mean, what are the chances that a US citizen has never laid foot in a Starbucks? And even…

App Marketing July 6, 2017

In-app ads going once, going twice, sold! To the highest bidder!

Ever experienced the thrill of an auction? For some people, auctions are like sports. They can be a hobby or a way of life. The room quickly fills with different people looking to compete and bid on priceless works of art, classic cars, coins or maybe mystery objects they absolutely don’t need and probably don’t have room for. In Ad-Tech, auctions are a bit different. While they don’t include rooms filled with people, memorabilia or expensive collections, for publishers and advertisers they are just as exciting as they have the power to determine both viewability and revenue. This article will…

App Marketing June 19, 2017

Appnext Actions turns Every App into a “Super App”

We are extremely excited to announce the launch of Appnext Actions. This patent-pending product turns apps into full-serving platforms by enabling seamless in-app integration of third party services, changing the way we interact with our mobile devices. Appnext Actions from Appnext on Vimeo. A “super app” experience In the fierce competitive app jungle, it has become impossible to play by the old industry rules. It’s not about surviving the competition, it’s about winning, being the best and providing users with the ultimate product. The next generation of industry winners will be referred to as “super apps”: these apps will…

Developers' Stage May 9, 2017

Developers all over the world are currently taking this survey

We are excited to announce that the Developer Economics Q3 2017 survey, run by our friends at VisionMobile, has just been launched! This is the 13th developer survey, focusing on tools, training and career development. Every year more than 40,000 developers around the world participate in this survey, so this is a chance to be part of something big and make your own contribution to the developer community. The survey features questions on topics like development resources and where to find them, tutorials and courses, distribution channels, developer tools and SDKs, as well as languages, platforms, app categories, new technologies,…