Once again Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming AppsFlyer Performance Index category in the Retention and IAP Index. One interesting finding in this recent index shows that when comparing H2 2020 and H2 2021 data, 25% of total budgets shifted from iOS to Android a direct impact resulting from the iOS privacy shift. Finding The Right Users At The Right Time Retention, which measures how engaged mobile users are over time, is undoubtedly the most critical of mobile metrics. Appnext…

This article was originally posted on forbes.com Are super-apps poised to take over Europe and the United States? Will 2022 see millions of people immersed in the metaverse? How can hyper-personalization further improve the customer experience? These were just some of the questions I put to a group of industry leaders and experts when I asked them to predict the most exciting and significant mobile developments we have in store for us over the coming year. According to App Annie’s Lexi Sydow, the average smartphone user experience will improve in 2022 thanks to major improvements in location-based technology and artificial intelligence…

If mobile gaming was popular before, 2020 was the year it got even bigger. Last year, game downloads skyrocketed by 28% in a global increase that equated to a colossal 108 billion installs across both the Google Play and Apple App Stores. While the insatiable appetite for mobile gaming is clearly a global trend, some regions have driven this sharp uptick in downloads more than others. The mobile apps market in India and South East Asia has never been stronger. In the first three-quarters of 2020, India’s 750 million smartphone users catapulted the country to the top of the charts…