We want to thank everyone who attended the recent ‘Future of App Marketing’ conference in Johannesburg, South Africa, hosted by Appnext in conjunction with the mobile measurement platform AppsFlyer. In particular, a big thank you to our keynote speaker and thought leader Mike Stopforth, who Shared his knowledge on how to bridge the gap in digital literacy between the people who build solutions and those who pay for them. We are incredibly proud of our unique on-device recommendation technology. Its transformative impact on the app economy is evident and is benefiting our customers in a profound way. The Johannesburg event…

The critical role that mobile carriers play in the app economy is one that is sometimes overlooked. While much attention is given to the ways in which developers and OEMs are shaping this thriving and perpetually evolving ecosystem, little attention is given to the vital position of carriers. Despite this, carriers have been pivotal in driving users towards apps, particularly following the development and increasing ubiquitousness of user acquisition channels like on-device discovery. On-device advertising allows developers to reach users at critical decision-making points in their mobile lifecycle – from unboxing a new device, throughout a user’s daily smartphone journey,…