The recent release of AppsFlyer’s inaugural country performance index has given the mobile industry plenty of food for thought. While previous indexes have ranked media sources, this data analysis has focused on how geography might impact a successful campaign. Delving into AppsFlyer’s findings, it is clear that marketers need a defined user acquisition strategy that is tailored according to location if they are to get the most bang for their buck — and Appnext is positioned to help. Localization is Key: Communication, Dating and Education Apps Bangladesh, Russia, India, Saudi Arabia, and Kazakhstan emerged as key players for user acquisition…

Anyone who takes a keen interest in the world of apps can’t fail to have noticed the boom in one particular vertical in recent times: the financial sector. Yes, the number of financial – or fintech – apps in use around the globe has skyrocketed in the last two-to-three years: at Appnext, 20% of our clients are now fintech apps. This represents a big shift in the way consumers do their banking and use financial services, and the direction of travel is not expected to change: the global mobile payment market, for instance, is projected to grow from USD 1.97…

MWC is the most important yearly event for Mobile and it felt so good to see the halls buzzing with activity in Barcelona earlier this month; organizers GSMA reported that the three-day event brought more than 88,500 attendees from 202 countries and territories together, including policymakers and business leaders from the mobile ecosystem and beyond. As digital transformation flourishes around the world, MWC creates a unique platform for the amplification of industry announcements and thought leadership. As always at MWC, there were some major new product launches from the biggest players in the Mobile world, while this year’s theme of…