Dating apps have been around for a while and have become an integral part of modern romance, but in 2023 their popularity has grown the world over, and for many millions of people they’re now the ‘go to’ method of finding love and the right partner. In fact, over 300 million people use dating apps worldwide. The global dating apps market size was valued at USD 8.2 billion in 2022 and is expected to expand at a CAGR of 4.6% to reach USD 10.7 billion by 2028. North America accounts for the highest share (58% in 2022) of the global…
With a staggering accumulation of nearly five million applications across the Apple and Google Play stores, the app development industry is intensely competitive. Developers are relentlessly searching for…
I want it here and I want it now! On-demand apps are big business in the app world right now. The on-demand economy has experienced staggering growth over…
Marketers Cannot Afford to Ignore Southeast Asia’s M-Commerce Festivals
With its rich tapestry of cultures and booming digital landscape, Southeast Asia is witnessing a significant surge in mobile commerce. Thanks to the expansive penetration of smartphones, improved internet infrastructure and a growing middle class with increasing power, mobile shopping is now the preferred method of buying for millions of users. And with the COVID-19 pandemic further accelerating the shift to digital platforms, Southeast Asia’s m-commerce landscape is projected to be worth hundreds of billions of dollars in the coming years. Some of this seismic growth is attributed to three shopping days that have taken the continent by storm: 10/10…
Cricket fans are buzzing with excitement this month (October) as the hotly awaited ICC Cricket World Cup 2023 gets underway after a four-year gap. With 10 nations competing,…
The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and…
Appnext and RevX’s Mobile Marketing Magnified Event – The Best Bits
Appnext recently held an event in Jakarta in partnership with RevX, focused on new app marketing strategies at the device level which bring a dramatic change in user acquisition methods. With some top-level speakers leading the debate, we were able to get a view of the new era of app discovery, including advice on best practices for end-to-end customer experience, from device-level app discovery to measurement, attribution, and optimization.
Schools are out for summer, but learning doesn’t need to stop during the holiday period. With educational apps now one of the largest and most popular verticals, there…
It’s true to say that the Covid-19 pandemic changed our lifestyles in many ways. While some of those changes have been reversed now that life has returned to…