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App Marketing

Shopping Apps Are Big Business But How Do You Gain Yours a Big Audience?

It’s boom time for shopping apps right now, with major retail events taking place like Black Friday, Cyber Monday and Asia’s ‘Double 12’ day and, of course, Christmas just around the corner. Shopping apps are experiencing their busiest time of the year for sure, but that doesn’t mean quiet times are ahead after Christmas is over, as their global popularity is growing year-on-year. The global shopping application market size was estimated at USD 868.4 billion in 2021, and is expected to reach USD 932.4 billion by the end of 2022. Global downloads of mobile shopping apps were up 16% year-on-year…

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App Discovery

World events present opportunities for app marketers and Appnext can help you realize them

There’s no question that the Covid-19 pandemic has changed consumer behaviors all over the world. The way we live and work have evolved dramatically since Covid hit in late 2019, and now in 2022 we’re facing further upheaval – think the global economic downturn and the Great Resignation as just two out of many factors affecting world economies. For me though, I look at these events not as a complete negative, but as an opportunity to challenge ourselves and drive business positive ROI through compelling online marketing activities and effective digital advertising tools. I’ve been working in digital marketing for…

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Appnext in general

The Future of App Marketing: A Memorable Day In Johannesburg

We want to thank everyone who attended the recent ‘Future of App Marketing’ conference in Johannesburg, South Africa, hosted by Appnext in conjunction with the mobile measurement platform AppsFlyer. In particular, a big thank you to our keynote speaker and thought leader Mike Stopforth, who Shared his knowledge on how to bridge the gap in digital literacy between the people who build solutions and those who pay for them. We are incredibly proud of our unique on-device recommendation technology. Its transformative impact on the app economy is evident and is benefiting our customers in a profound way. The Johannesburg event…

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