Looking back to 2014 we are proud to announce a 300% percent year-over-year growth. The growth is largely attributed to the introduction of direct-buy campaigns via the first self-serve CPI bidding platform which launched earlier last year. This enables app advertisers to run user acquisition promotions directly with publishing partners which has also led to a 400% increase in partner growth compared to 2013. “We are in the business of empowering developers and mobile publishers by connecting them directly with app advertisers while providing 100 percent transparency throughout the entire process,” said Elad Natanson, founder of Appnext. “Our significant growth…
If you’re on the path to creating a fine app with buckets of user-grabbing potential, the key to successful marketing is no one quick fix, I’m afraid! You…
February has landed in our calendars, and even though we believe in giving love to our close ones throughout the year, St. Valentine’s Day is a great opportunity…
The Appnext Partner Stories: UC Web
Headquartered in Guangzhou, China, UC Web has opened branch offices in Russia, India and Vietnam. In June 2014, UC Web was fully merged into Alibaba in a deal known as the biggest in China’s internet history. Appnext asked Arthur Li, Head of International Traffic Business, International Business Department of UC Web, to share the company story, plans for the future, and mobile business insights. Jonathan Raveh: Tell us a little bit about UC Web Arthur Li: UC Web Inc. (UC Web) is a leading provider of mobile internet software technology and services. Its business ecosystem consists of UC Browser, mobile…
Without any doubt it’s a pleasure to start 2015 with the exciting new features launched at Appnext. The two special ones we are proud to introduce today bring…
Christmas time is always full of joy, laughter, family meet-ups, and presents, presents, presents. At Appnext, your present is already waiting for you under the Christmas tree,…
Word Hack – App Success Story. From Idea to The App Store Top Charts.
In our search to understand and learn from successful apps, current word game hit Word Hack is definitely setting the right example. Reaching the top 10 charts for word games in over 15 countries (including US, Canada and Brazil), this massive hit can teach us many good lessons on development, launch and marketing. So, we sat down with Jordan Gurrieri, Founder of Blue Label Labs, an NYC based app development lab that created Word Hack, and IdeaToAppster, a resource for news, articles and tips for mobile app design and development. Here’s what he told us about the road to success How…
What do you like the most about your job? For us one of the daily delights is discovering great apps developed by the appnext community members. With over…
As you know, Google Play will change its Developer Policies coat as soon as on August, 1st. In accordance to the new guidelines all marketing companies that use the…