So, you’ve worked tirelessly on app development and you’re finally live on the market. Congratulations! … but you’re not in the clear just yet. With over 1 million apps on the iOS and Android marketplaces and only so much (or rather, little) room for organic visibility, your team would be wise to develop a post-launch advertising strategy that’ll help your app find its way to more loyal users. As more than half of all internet activity now takes place on mobile, it’s about time to get more intimate with the intricacies of these handheld devices in the sphere of app…
Halloween is without a doubt one of my favorite holidays. There’s just something about all those Pumpkins and creepy Halloween decorations that get you in a childish mood…
Mobile games are taking over, gaining market share as better mobile devices allow for better game design, mechanism and overall experience. In fact, by 2020 the mobile games…
How to Make Money from Apps and Build a Successful Mobile Business
As far as high-tech goes, mobile reigns as one of the most popular subsets of the industry, and it’s only showing signs of further growth. Whether you’re a veteran or a newbie to the mobile market, continue reading to find out how to make your app as financially rewarding as possible and foster a steady, scalable, and successful mobile business. Use a blended model Instead of focusing all your monetization efforts on one method (e.g. in-app advertising versus in-app purchasing, paid app versus free/freemium), test out the mobile waters by getting your feet wet in a variety of strategies. You’ll…
Mobile Application Development Platforms (MADP) have become a must in the business world, with practically every organization looking to add an app to their existing site, and entrepreneurs…
The mobile ad tech is going through a lot of changes, with consolidation leading the way. NativeX, Inneractive, HeyZap, AdColony, Nexage, Avocarrot and many more were acquired during…
If You’re Not Using Rewarded Video – Your Game May Be Over
When I was a young, awkward little kid I was always behind the current trends. No matter how hard I tried I could never keep up with all the crazy game changes the rest of the kids so effortlessly mastered. I got good at marbles when nobody cared, I learned hopscotch probably two years too late, and played with Barbie’s up until an age (I refuse to share) I probably shouldn’t have. What’s the point of my embarrassing little story? Not being able to keep up sucks, but it doesn’t suck as much as losing money because of it. Now,…
Attention Developers! We just released a new platform version that enables OS and device type targeting. We have added 2 new sections on the campaign setting page: 1.Device type targeting: Android campaigns will now be…
They say the best things in life are free. Though this does not necessarily ring true for apps, in the consumer’s mind, free apps tend to be more…