Apple and Developers: An Improved Relationship with the App Store Changes?

For years, Apple’s App Store has been a platform to discover new apps and see what’s trending. Never did we expect to see ads in this sacred little space. Well, they arrived and everyone is talking about them. It’s a huge change for the technology giant who reportedly makes less than 2% of its revenue from the App Store. There are tons of questions, reactions and assumptions. Apple has tried to reassure smaller and indie developers that because there is no minimum bid for advertising in the App Store (along with other reasons), they have no reason to worry. However,…

Introducing City Targeting

We are thrilled to announce the official release of City Targeting capabilities to the Appnext self-serve platform. We believe it will help thousands of Appnext developers launch their apps locally, as well as recommend laser-targeted apps and games to their users in over 70,000 cities across the world. The new setup is intuitive and easy, you will see the new field on the “Add Campaign” page, and will be able to both include and exclude specific locations from the campaign targeting. Please note that you should create designated campaigns per each location you would want to appear separately in the reports.…

iOS SDK Updates

It’s time for April renewal. We celebrate spring by enhancing our monetization products, making sure every item gets the Appnext superpowers. Our iOS SDK has been updated and supports the following units and functionalities: Interstitial – the top performer of all times features a targeted app Video trailer on its prime real estate, followed by several other relevant app offers your users may like. The unit supports Static Image, Video or Managed display formats, and allows you to set auto or manual play modes. Full Screen Video Unit – display high-quality video ads, owning full control over unit UX and…