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ad network vs game consolidation
App Marketing

Ad network and Mobile game consolidation – are they connected?

The mobile ad tech is going through a lot of changes, with consolidation leading the way. NativeX, Inneractive, HeyZap, AdColony, Nexage, Avocarrot and many more were acquired during the past 2 years, and it seems this is only the beginning. The mobile ad tech is transforming, and only those with superior technology or size will survive. Interestingly enough, the mobile gaming arena is going through similar changes. Recently, we have been witnessing quite a few gaming studios being bought by larger ones. Since both arenas are heavily related, could these two phenomenons be connected as well? Let’s take a deeper…

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5 ways to boost in app revenue
App Marketing

5 Steps to Boost your In-App Advertising Revenue

They say the best things in life are free. Though this does not necessarily ring true for apps, in the consumer’s mind, free apps tend to be more appealing, especially in the realm of entertainment. While making your app paid is always an option, often times doing so can hinder the audience you reach as the majority of users are looking for something leisurely that won’t break the bank. There is a trend we see everywhere from online streaming for movies and TV, to free music, and of course the push for free apps. Thankfully, ads deliver a solid solution…

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Pokemon go guide
App Marketing

3 Tips for Successful Satellite Apps From Developer Superstar Mikolaj Janeczek

Warsaw based superstar developer Mikolaj Janeczek, created a Pokemon Go guide app shortly after the launch of Pokemon Go . The app was a hit, reaching over 5 million downloads in just 14 days. Here are his 3 tips for developers out there trying to make it with satellite apps. 1) Identify an app/game that is catching momentum and rapidly climbing the chart. find a good niche and create a unique app. 2) Think about what the user will get by using your app. Make sure your app is focused and simple, allowing you to launch as soon as possible.…

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