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Appnext Experts Share Their Top Apps

Mobile users have a lot of choices when it comes to apps today. There are countless lists of best and essential apps, but how do you know which are worth your time?  Well, we thought we would ask a few Appnext experts what their go-to apps are. Check out what they chose! The Appnext Experts Name: Alon Ben Moshe Job Title: Software Programmer Name of App: Easy App Category: Lifestyle Why It Rocks: Easy is the quickest way to find and choose places and businesses around you no matter where you are. In Easy you can get information on hundreds…

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india's mobile app market
App Marketing

Succeeding in India’s Mobile Market an Interview with Manish Singh Rajawat

We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part of a rapidly growing mobile app market, Ad Tech companies continue to face several challenges in India. We sat down with Manish Singh Rajawat, General Manager of Appnext India to get inside information into the ad-tech world there. Here’s what he had to say: What would you say is the absolute biggest challenge for app developers in India? The foremost challenge app developers in India face is to create something that gets…

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in-app header bidding
Appnext in general

Appnext Introduces It’s In-App Header Bidding

We’re pretty emotional about the release of our in-app header bidding and we hope you will be too! Publishers will be able to put the old fashioned waterfall system in the past and focus on their monetization future increasing eCPM by 20-40%. Instead of working according to the waterfall method and basing bids on historical eCPM, publishers will receive a predicted real-time eCPM for every request and user, maximizing their monetization efforts. By updating the SDK publishers will enjoy: Real-time eCPM bid per specific request and user App Install & Re-engagement Campaign blend Fully transparent pricing Related content: In-app ads…

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