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Mobile Attribution
App Marketing

Ultimate Guide to Mobile App Attribution for Marketers

The rapid growth of mobile usage is raising important marketing questions, especially when it comes to attribution. The methods you use to evaluate a web site—UTMs, cookies, etc.—don’t work in the mobile ecosystem, which is fragmented and lacks a set of industry standards. In our ongoing effort to bring you the most comprehensive information about the mobile ecosystem, we sent our Content team out to track down all the information out there in order to bring you one solid guide with all the necessary information you need to become an expert in mobile marketing attribution. What is Attribution in Mobile-First…

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the app valley summit
App Marketing

The App Valley Summit is Coming to San Francisco

We’re on our way to the golden city! Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often life-saving things that have taken over our lives. Apps. Hosted by MWC Americas, and presented by Appnext, Tune, and Fetch, App Valley will gather the best and brightest mobile leaders and professionals to discuss the question on everybody’s mind. What is the future of apps? The event’s main goal is to unlock the closed app-centered discussion by involving all of the voices currently shaping the changing mobile landscape: market and product visionaries,…

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re-engagement ads
App Marketing

Why You Should Stop Thinking CPI And LTV

Imagine trying to sell media to a Starbucks marketing manager. You’ve finally landed a meeting and you’re sitting in the over-sized chair with your sweaty hands holding your 3.59$ sugary ice caramel latte when he looks up at you and says those three magical words (in what feels like slow motion)“Sure I’ll buy”. And then comes the but “but, I only need to target new users who have never been to the store before”. You will probably think he/she is crazy. I mean, what are the chances that a US citizen has never laid foot in a Starbucks? And even…

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