The Appnext Blog - Page 12 of 34

App Marketing October 28, 2021

Southeast Asia’s apps market offers limitless possibilities for developers

Appnext is on an extraordinary upward trajectory right now: we currently power 6.5 billion daily app recommendations, we have added a new dimension to app discovery with the launch of the OOBE solution, and we have surpassed an average of more than 20 daily user interactions. It is for these reasons that I think now is the most exciting and rewarding time to become part of the Appnext family. As the General Manager for Southeast Asia, I want to emphasize the monumental growth Appnext has had in this region and where we aim to go from here. I was thrilled…

Device-level app discovery was a game-changer for marketers – and it’s evolving even more

By Orit Sharon September 28, 2021

Device-level App Discovery App discovery has always been a tricky challenge for marketers. With millions of apps now vying for attention across app stores, the competition has never…

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The APP Marketing Rise and why Device-level Discovery Matters

By Dipika Chaubal September 2, 2021

In our latest addition to our App Valley Talks series, we sat down with Amit Raman, BYJU’s-Digital Marketing Expert and Gal Raz, our VP of Global Business Development…

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App Discovery August 4, 2021

App Marketers Must Harness The Power Of 5G Or They Will Lose Out

All eyes are on the 5G market right now as we started to get a glimpse into what 5G can do. Consumers will be interested in using 5G to enhance their mobile experience. App marketers need to act now as the 5G future is fast approaching and it will change the mobile landscape. Read more from our CEO Elad Natanson on his recent Forbes article

AI And The App Journey: Where We Go From Here

By Orit Sharon July 25, 2021

Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.

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Turkey’s Android Revolution And Why A Localized Customer Experience Matters

By Gozde Alemli July 11, 2021

Gözde Alemli recently joined the Appnext team as our new Country Manager for Turkey.
We asked Gözde to tell us about the exciting developments we can expect to see in her region – and believe us when we say there is lots to look forward to!

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App Discovery June 27, 2021

CTA and VTA: The Importance Of The Right Attribution Method

Appnext’s Country Manager in Turkey, Gözde Alemli, recently moderated a panel discussion at the Digital Analytics Summit 2021, where she discussed mobile attribution and its importance in mobile marketing investments. Afterwards, Gözde took the time to share with us some of the key insights from that discussion.

Play To Pay: Gamification Is The Future Of Retail Apps

By Elad Natanson, Founder & CEO June 7, 2021

One of the toughest challenges for app developers is finding a way to make their apps stand out from the competition. Advertisers can boost customer loyalty, engagement, brand awareness, and revenues if they let their customers play to pay. Read more from our CEO, Elad Natanson on his recent Forbes article.

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India’s Short Video App Boom Is A Lesson For Other Developers

By Siddharth Shenoy May 4, 2021

Short video apps are an indispensable part of the social entertainment landscape. Since the sensational rise of TikTok in the last few years, user-generated short video content has become a staple in social media. Following the Indian government’s decision to ban Chinese-owned TikTok, there has been a fierce battle among other developers to attract the millions of users the platform left behind. This latest app battle demonstrates an important lesson for developers.

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