The FIFA World Cup tournament is just about to kick off in Qatar, which means it’s prime time for sports app marketers to get their apps in front of global football fans. After a two- and, in some cases, three-year break from major events due to the Covid pandemic, the staging of the World Cup from November 20 to December 18 is further proof that normality is returning to sport, and with-it big opportunities for brand promotional activities and user acquisition campaigns. Major events like the World Cup generate huge interest amongst sports fans globally. For instance, the 2018 FIFA…

They are the most popular mobile apps in the world. The odds are that you have several of them on your phone that you most likely check on multiple occasions throughout the day. Social media apps are undoubtedly the most ubiquitous apps in smartphone history. Recent statistics show they are the most used and installed apps in the world. Facebook has a colossal 2.9 billion monthly average users. For Instagram, that figure is 2 billion, and TikTok — the fastest-growing social media platform — has no fewer than a billion MAUs. Even more impressive than the global number of people…