2022 saw our discovery solutions reach a new level. We took our already groundbreaking technology and went further: we innovated, we streamlined and we watched as our customers reaped the rewards of our discovery solutions. Our end-to-end model is something we have developed over time. We started with ensuring our clients got their apps discovered directly on-device. We launched the Out of Box Experience (OOBE) to reach users at another crucial moment: their first interaction with a new device. We wanted to be able to connect with users at all stages of the mobile lifecycle. We needed to be the…

The FIFA World Cup tournament is just about to kick off in Qatar, which means it’s prime time for sports app marketers to get their apps in front of global football fans. After a two- and, in some cases, three-year break from major events due to the Covid pandemic, the staging of the World Cup from November 20 to December 18 is further proof that normality is returning to sport, and with-it big opportunities for brand promotional activities and user acquisition campaigns. Major events like the World Cup generate huge interest amongst sports fans globally. For instance, the 2018 FIFA…