Penetrating the Asian game market can be extremely difficult for both western companies and developers. We recently hosted a Meetup at our Appnext offices featuring Tomotaka Motoyoshi, Senior Director of Global Marketing at Mixi, Japan’s top mobile publisher and gained valuable tips and insights on the measures that can be taken to expand western presence and breach the Japanese market. The Japanese Game market According to Data from Japan’s Ministry of Internal Affairs and Communications, Japan’s current population is around 127 million. Out of the entire population, there are only 16 million smartphone users (53% smartphone penetration per person). Despite…

Despite the overwhelming amount of time that online consumers spend in apps ( 90% of mobile time), a full one-quarter of all apps are used once — then never again. Anyone can think of a great app idea, and many more can even build and launch it to the masses, but the majority of apps fail to truly engage users over time. Before discussing the art of user re-engagement, it would negligible to gloss over user engagement in the first place. It is essential that when crafting, building and launching your app, you first focus on engagement — how to create…

You can only understand if  you’ve done it yourself — built your own app. You’ve spent your time, energy and money on it. It’s your baby. And now the time has come, to let your app fly free (also known as the launch) and conquer the world. Last year, there were 25 billion iOS app downloads and a whopping 50 million Android downloads. The table below from Statistica show the cumulative iOS app downloads from 2008 to 2015. You can see the growth is exponential, and will continue to grow this way: You’re probably wondering: how can I compete in…

All the drama and fun leading up to the upcoming  US election (November 8th for those of you who don’t follow)  has inspired us to hold our very own election. Our election will be packed with action and drama but it will be clean, fair, and honest, basically the complete opposite of a political election. Let’s Face it, at this point we don’t care about Hillary or Trump we just want you to vote for your favorite 2016 gaming app. Below are our best candidates for the 2016 Gaming apps election. Explore each candidate and use your vote at the end to…

Coming up with an amazing and innovative idea for an app and then executing it is one thing, but actually guaranteeing your app is downloaded and used is a whole different story. A company may have the best application out there but if they do not invest the time and energy to guarantee their app store optimization (AOS) is up to par, then there really is no point of their even creating an app. The good news is that app store optimization doesn’t mean having to spend big bucks. It simply means a company should follow a few ground rules…

So, you’ve worked tirelessly on app development and you’re finally live on the market. Congratulations! … but you’re not in the clear just yet. With over 1 million apps on the iOS and Android marketplaces and only so much (or rather, little) room for organic visibility, your team would be wise to develop a post-launch advertising strategy that’ll help your app find its way to more loyal users. As more than half of all internet activity now takes place on mobile, it’s about time to get more intimate with the intricacies of these handheld devices in the sphere of app…

Halloween is without a doubt one of my favorite holidays. There’s just something about all those Pumpkins and creepy Halloween decorations that get you in a childish mood and brings you back to those days of awkward costumes and pillow cases filled with candy. This Halloween, check out our bag of treats and get 7 enchanting ways to increase your app installs. Make your description & keywords magical When was the last time you reviewed your apps description? How about your keywords? If you want to gain app exposure and add more installs to your “pillow case” you’re going to…