Elad Natanson, Founder & CEO, Author at The Appnext Blog

App Discovery January 12, 2021

2020 Was Unpredictable, But 2021 Could Be Even More Surprising

There is no doubt that 2020 has been one of the most challenging years. The last year has strengthened our belief that the ethos behind Appnext when it was founded 7 years ago has never changed: finding the right app exactly when you need it is vital in our technological and interconnected lives. In 2020, more than ever before, we have become dependent on mobile devices to maintain our day-to-day schedules amid the increasing disruption to our everyday activities. From fitness to travel and from shopping to communication, apps have provided the solution.

Press and PR December 20, 2020

AliPay Leads The Way In COVID-19 FinTech – And It’s A Lesson For Other Platforms

Even before the Coronavirus pandemic struck this year, the #mobilepayments market was on course to experience unprecedented growth and it will need to adapt to the new ways mobile users interact with their devices.
Read Appnext CEO Elad Natanson’s Forbes column on AliPay’s path and its important lessons.

App Marketing November 9, 2020

Are Business Productivity Apps Ruling Our Lives?

Especially now, productivity apps can be a lifeline, bridging physical distances and providing structure missing today. But not every app is best for every workplace, workflow or person.

App Marketing July 23, 2020

Healthcare Apps: A Boon, Today and Tomorrow

It’s easy to understand the meteoric rise of fitness and wellness apps during COVID-19. Health and medical apps have existed for decades, but public acceptance has been slow. Over the last five years, it has come into the spotlight accelerated by a host of factors that pre-date the pandemic.

Appnext in general June 9, 2020

Appnext & Affle – The Future of App Discovery

We are excited to share that Appnext has joined forces with Affle to establish the #1 app discovery platform across India and SEA and a new global force in the mobile advertising space.

App Marketing May 13, 2020

Coronavirus And The App Economy: Crisis And Catalyst

For those of us in technology, especially mobile technology, it’s crazy to see how an exogenous, unforeseen shock can so quickly and profoundly affect our business. For some huge platforms, COVID represents an existential crisis from which they may never fully recover. For others, it has accelerated months or years of growth into a few weeks. Our CEO, Elad Natanson, spoke with senior executives at several firms in different countries and different verticals, to see how they are managing during the crisis, and what impact they think it will have on their businesses over the long term, for his Forbes column.

App Marketing February 17, 2020

2020 App Economy Predictions: New Discovery Channels, The Importance Of Context/Personalization, And The Rise Of India

Every year I consult with a handful of founders, CEOs and other experts on their predictions for the coming year, and I’m pleased to share their insights. As I spoke with them, a few common themes emerged, including new app discovery channels (eg. OEM app stores), increased need for app content to live outside the app, greater personalization/contextualization of marketing messages, and more data-driven decision-making. The need to protect privacy enforced by stricter regulation is another key issue for 2020

App Marketing January 26, 2020

Recapping A Record-Breaking Year And The Road Ahead in 2020

2019 has been an incredible year for Appnext.
The stand-out milestone of 2019 was most certainly our OEM journey. The evolution from in-app to exclusively and revolutionary on-device app placements changed the game for us.

App Marketing December 5, 2019

The Miraculous Rise of Pinduoduo and its Lessons

Pinduoduo is the fastest growing e-commerce startup in the history of China. What has been the secret to this incredible growth? Many aspects of their success cannot be reproduced, however, some important lessons on how to drive consistent re-engagement can be learned.