2016 - Page 4 of 5 - The Appnext Blog

App Marketing August 29, 2016

Apple and Developers: An Improved Relationship with the App Store Changes?

For years, Apple’s App Store has been a platform to discover new apps and see what’s trending. Never did we expect to see ads in this sacred little space. Well, they arrived and everyone is talking about them. It’s a huge change for the technology giant who reportedly makes less than 2% of its revenue from the App Store. There are tons of questions, reactions and assumptions. Apple has tried to reassure smaller and indie developers that because there is no minimum bid for advertising in the App Store (along with other reasons), they have no reason to worry. However,…

App Marketing August 22, 2016

3 Key Components of In-App Monetization Every Mobile Maven Should Know

The phrase ‘there’s an app for that’ has dominated the public vernacular for quite some time now. While apps are constantly being developed and introduced to the mobile market to the tune of a million plus, only the strong will survive if they reach a substantial ROI: as per Vision Mobile’s State of the Developer Nation in 2015’s Q3, a whopping 51% of developers earn less than $500 in revenue per month. While you may have an incredibly developed app with engaged users boasting an attractive UX and a number of other highly important and influential factors, your monetization model…

App Marketing August 17, 2016

3 Things the Olympics and App Business Have in Common

Today’s app market is so competitive that much like Olympic athlete’s developers around the globe are struggling to beat the competition, gain exposure, and get “gold” from their apps. With the 2016 Olympics currently taking place we decided to show you 3 things the Olympics and the app business have in common. Ready – get set – Go! Nothing like a little bit of Competition If you think about it, the app business is exactly like the Olympics except the main event doesn’t happen every four years it’s a year-round, daily competition that requires constant maintenance, hard work, blood…

Appnext in general July 24, 2016

Introducing City Targeting

We are thrilled to announce the official release of City Targeting capabilities to the Appnext self-serve platform. We believe it will help thousands of Appnext developers launch their apps locally, as well as recommend laser-targeted apps and games to their users in over 70,000 cities across the world. The new setup is intuitive and easy, you will see the new field on the “Add Campaign” page, and will be able to both include and exclude specific locations from the campaign targeting. Please note that you should create designated campaigns per each location you would want to appear separately in the reports.…

Appnext in general May 5, 2016

June Bonus for SDK Publishers

*THE BONUS PROGRAM WAS TERMINATED IN ACCORDANCE TO ITS T&C ON AUG, 1ST 2016* The mobile industry is going through a lot of changes recently, and the lack of stability is keeping many away from stable amounts of revenue. This is a very good reason to remind you that at Appnext things are moving forward as well, but your revenues and the support level remains high. So, as all of you are contemplating on what monetization partner to choose next – Appnext is inviting you to join and double your revenues for more than a month and a half.…

App Marketing April 21, 2016

How to Build an App Marketing Strategy that Stays Relevant

It’s safe to say the world of Mobile Marketing is moving quicker than we can blink. What was relevant two years ago is now almost entirely obsolete. That’s why marketers need to stay far ahead the game in order to ensure our app marketing strategy and customers are with us for the long hall.

Though trends in mobile are constantly coming and going, there are certain aspects that remain consistent. So in order to stand the test of time, it’s important to keep on trend, while strengthening these classic mobile marketing tactics, which we have always relied upon.

Appnext in general April 20, 2016

iOS SDK Updates

It’s time for April renewal. We celebrate spring by enhancing our monetization products, making sure every item gets the Appnext superpowers. Our iOS SDK has been updated and supports the following units and functionalities: Interstitial – the top performer of all times features a targeted app Video trailer on its prime real estate, followed by several other relevant app offers your users may like. The unit supports Static Image, Video or Managed display formats, and allows you to set auto or manual play modes. Full Screen Video Unit – display high-quality video ads, owning full control over unit UX and…

App Monetization April 13, 2016

3 Ways to Increase In App Advertising Revenue

The entertainment industry is exploding far beyond what it was five or ten years ago. Gone are the days where entertainment encompassed a standard blend of TV, movies, social media, and video games. Nowadays, new apps are coming into fruition on a daily basis for the sole purpose of providing fun and games for users right on their phones. With new mobile games coming up almost every day, it seems that the demand keeps growing, as users keep coming back for more.

But as the industry is steadily becoming more and more mature, the monetization question is always burning at the back of all developer’s minds. Obviously, if your game is paid for, developers automatically derive a source of income from the download fee. However, since often times paid games are less popular than the free version, many developers choose to make ads their primary monetization strategy.

App Marketing March 17, 2016

If App Videos Won Oscars

The 2016 Oscars were truly a momentous occasion. Since video trailers seemed to be the theme of the year, being heavily involved in the app world, we naturally wondered,

“What if, for the first time, there were Oscars for App Videos?”

What would the awards be and who would be the key players?

Considering the explosion of this video format, app developers should be stars of a creative revolution, expanding the thinking beyond static multi-size formats. From basic app walkthroughs, through 3D animation to blockbuster app movies starring Arnold Schwarzenegger, Liam Nissan, Christoph Waltz, and others, with budgets exceeding $10M and well worthy of the Oscar red carpet, they deserve star treatment. It’s time for the App Video Oscars.