This promotion comes on the heels of the Appnext’s native video ad solution, via which we already deliver higher eCPM rates to publishers and higher retention rates to advertisers. The Appnext native video ad solution allows app publishers to integrate and distribute beautiful, contextually relevant app trailers using a Cost-Per-Install (CPI) based model, to drive quality downloads for both game and utility Apps. As we are extremely proud of our video products, we are excited to double any additional revenue you make throughout October and November 2015 (on video products only). How it works? In order to be eligible for the…
Join Our Upcoming Webinar: The Definitive Guide to CPI Campaign Set-up and Optimization
As a business professional, you know that mobile can play a huge role in meeting your business objectives. What you may not know is how to get there. What it takes to balance the strategy, processes, technology, and collaboration required to make mobile a success. We can help. Join us for The Definitive Guide to CPI Campaign Set-up and Optimization by Appnext. The What, Why, and How of Apps Promotion to boost the campaign performance. Topics covered include: • Optimal campaign set-up at Appnext • Multi-layer campaign optimization techniques • How to leverage the Direct-Buy campaigns in order to reach…
6 game marketing lessons you need to read
Game Marketeers wrote an article on marketing lessons and listed Appnext as a terrific way to promote your mobile gaming app! There are various marketing methods that you can use to enable you to get the best from your gaming app. For example, a terrific way to promote your mobile gaming app is via mobile app networks, such as Appnext, a leading monetization and app distribution platform. http://www.gamemarketeers.com/marketing-analysis/6-game-marketing-lessons-you-need-to-read/ …
Appnext Announces Native Video Ad Solution To Fuel App Discovery Globally
Appnext, the leading app monetization and distribution platform, today announced the launch of its native video ad solution, allowing app publishers to integrate and distribute beautiful, contextually relevant app trailers using a Cost-Per-Install (CPI) based model. This new solution seamlessly streams app trailers for game apps as well as a number of utility apps in various lifestyle verticals including news, dining, health and gaming among others. The video ads allow consumers to experience new apps through engaging 15-30 second video trailers before downloading. Read the full article
Forbes Article Series:App-Install Ads – A Mainstay Of The New Mobile Economy
Our new Forbes column by Appnext Founder, Elad Natanson, has just been published -:App-Install Ads – A Mainstay of The New Mobile Economy Recent Forbes articles from Appnext : How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles To Win In Mobile The Mobile Commerce Revolution In India The State Of Mobile And The App Economy In 2015 Happy Reading !
6 Mobile App Marketing Lessons Vital for Success
You may be interested in developing what you think will be the next big app that will make you a huge success. You might have poured all your creativity, time and energy into developing the plan for you application and may be very satisfied with the end result. However, the fact of the matter is that no matter how polished your app may be, without the right marketing strategy in place, you’ll never have anything to show for your hard work. The right marketing is vital to your success. There are different marketing techniques that you can use to…
Top 50 Mobile Marketing Tools and Platforms for Business
60 Second Marketer, a website that provides tools, tips and tutorials, mentioned Appnext in a blog post outlining the top 50 mobile marketing tools and platforms to grow sales and revenues. 60 Second Marketer is written by Jamie Turner, the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe. http://60secondmarketer.com/blog/2015/08/03/mobile-marketing-tools/
How to Invest Your App Marketing Budget Wisely
How to Invest Your App Marketing Budget Wisely
The mobile app industry is now witnessing an unprecedentedly rapid growth. Every day there are new games being released by game publishing titans who seem to have all the resources they need to make each new app a huge success: massive marketing budgets, their own traffic, world-famous name and reputation, and a great number of loyal customers. It is no wonder, then, that the competition for each new user at the market is really cutthroat. In this situation, independent developers have considerably fewer chances to hit it off immediately in stores. The average CPI now amounts to $1,8 – 2 and it keeps growing steadily, however, not every game or app can get an LTV of $1,5 per user.