As we get stuck into 2024, it’s time to reflect on the remarkable year that Appnext has had. From helping our customers achieve and surpass their marketing goals to continuing to improve our cutting-edge discovery technology, we have been at the forefront of app discovery every day for millions of users globally. Of course, the year has not been without its difficulties. However, we have risen to these industry challenges and continued to pioneer innovative strategies and solutions. This year marked significant strides in leveraging technological advancements to enhance user engagement and offer robust support to developers and advertisers. Among…
It’s almost the end of 2023, and with a brand new year about to start, for billions of people across the globe thoughts are turning to New Year’s…
Unwrapping Holiday App Marketing Insights The holiday season is a time of year that’s synonymous with joy, togetherness, and, of course, shopping. For app marketers, it’s a great…
Consumers’ Love Affair With Dating Apps is Showing No Sign of Fizzling Out
Dating apps have been around for a while and have become an integral part of modern romance, but in 2023 their popularity has grown the world over, and for many millions of people they’re now the ‘go to’ method of finding love and the right partner. In fact, over 300 million people use dating apps worldwide. The global dating apps market size was valued at USD 8.2 billion in 2022 and is expected to expand at a CAGR of 4.6% to reach USD 10.7 billion by 2028. North America accounts for the highest share (58% in 2022) of the global…
With a staggering accumulation of nearly five million applications across the Apple and Google Play stores, the app development industry is intensely competitive. Developers are relentlessly searching for…
I want it here and I want it now! On-demand apps are big business in the app world right now. The on-demand economy has experienced staggering growth over…
Marketers Cannot Afford to Ignore Southeast Asia’s M-Commerce Festivals
With its rich tapestry of cultures and booming digital landscape, Southeast Asia is witnessing a significant surge in mobile commerce. Thanks to the expansive penetration of smartphones, improved internet infrastructure and a growing middle class with increasing power, mobile shopping is now the preferred method of buying for millions of users. And with the COVID-19 pandemic further accelerating the shift to digital platforms, Southeast Asia’s m-commerce landscape is projected to be worth hundreds of billions of dollars in the coming years. Some of this seismic growth is attributed to three shopping days that have taken the continent by storm: 10/10…
Cricket fans are buzzing with excitement this month (October) as the hotly awaited ICC Cricket World Cup 2023 gets underway after a four-year gap. With 10 nations competing,…
The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and…