As the dust settles on another electrifying edition of ad:tech Delhi, we’re delighted to share some #BuiltToLast moments from Team Affle!
ad:tech Delhi 2024 was a bustling hub for over 6,000 attendees from the marketing, technology, media, and advertising worlds. Held over two days, ad:tech the event served as a melting pot of ideas, insights, and strategies poised to shape the future of advertising and technology landscape. With a focus on innovation and collaboration, at Affle we showcased five of our innovative platforms under one roof: Appnext, ConvergeAI, mDSP, Newton, and RevX. This consolidated approach demonstrated the diverse strengths of our offerings to solidify our position as a powerhouse in aiding the growth of advertising for marketers.
Over a course of two days, attendees at the event could attend several keynote and spotlight sessions, diving into focal topics that push the boundaries of digital advertising. Our leadership team was also part of three thought-provoking panel discussions led by Chief Data & Platforms Officer Vipul Kedia, CEO of RevX Martje Abeldt, and CEO of mediasmart Noelia Amoedo. Their discussions touched on various challenges and opportunities facing the advertising industry, whether it be on the current attribution systems and what they lack, to omnichannel marketing strategies and the role of CTV/DOOH, and how retail media and social media could be the new performance drivers for the future. By fostering dialogue and sharing expertise, our leadership team contributed significantly to the discourse surrounding the future of advertising.
With networking opportunities abound throughout the day, it was great to see partners, clients, and our industry friends exploring cutting-edge solutions and forge meaningful connections with industry peers.
Central to our success at ad:tech Delhi was the enthusiastic participation of over 70 Afflers across all platforms. The team’s expertise, energy, and engagement were instrumental in making Affle’s impact felt at the event and exemplified the ethos of Affle 2.0. Overall, ad:tech 2024 proved to be a dynamic platform for learning, collaboration, and innovation, showcasing the cutting edge of advertising technology and setting the stage for a transformative future in the industry.
As the industry continues to evolve, Affle remains at the forefront, poised to deliver cutting-edge solutions that empower marketers and drive business growth.
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