Fitness apps have been growing in popularity ever since the pandemic hit in 2020, and there’s no sign that they’re losing their appeal. Indeed, with the warmer and lighter days of summer upon us, many people are keen to get outdoors and exercise more, which means they’re turning to their smartphones and searching for apps that can aid them in reaching their fitness goals. With so many apps catering for this growing demand, exercise-hungry smartphone users certainly have a lot more choice now than they did just a few years ago. The global fitness app market size stood at USD…

It is sometimes said that the golden rule of customer service is to make the customer feel valued. When customers feel important and appreciated, they are more likely to remain loyal to a particular business or brand. The same is true of the mobile industry: customer loyalty is paramount to the success of app developers, device manufacturers and network providers. But in a world where more than 6 billion people own smartphones, making each individual user feel both cherished and unique is a challenge. In recent years, a primary focus within the industry has been on how to create the…