Word Hack – App Success Story. From Idea to The App Store Top Charts.

In our search to understand and learn from successful apps, current word game hit Word Hack is definitely setting the right example. Reaching the top 10 charts for word games in over 15 countries (including US, Canada and Brazil), this massive hit can teach us many good lessons on development, launch and marketing. So, we sat down with Jordan Gurrieri, Founder of Blue Label Labs, an NYC based app development lab that created Word Hack, and IdeaToAppster, a resource for news, articles and tips for mobile app  design and development. Here’s what he told us about the road to success How…

The ‘Yo’ Effect

The Internet went crazy this week over the inexplicable rise to fame and fortune of the app “Yo” and its developer Or Arbel and his boss Moshe Hogeg, both of Mobli (a photo and video sharing service). Said Robert Scoble, “This is the stupidest, most addictive app I’ve ever seen in my life” sealing the app’s fate as the next must-have thing. ONE MILLION users later, you can’t buy that kind of virality. And, like most communication apps, it has viralilty built in, or, in other words, it takes two to Yo. You could almost hear the sound of air…