How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles to Win in Mobile

Consumer brands used to follow a handful of fairly simple strategies to connect with their customers. But today’s consumer is being increasingly bombarded by a dizzying amount of information on different screens vying for their attention. How can brands rise above the noise, especially in mobile? One way brands can try to engage with their customer is through branded apps. In 2014, mobile users spent 86 percent of their time spent on mobile in apps as opposed to on the mobile web. Two great examples are Nike, using their Nike+ app and Starbucks with their mobile wallet payment system. Read the full article by Appnext Founder and a…

7 Resources for A Winning App Marketing Strategy

If you’re on the path to creating a fine app with buckets of user-grabbing potential, the key to successful marketing is no one quick fix, I’m afraid!  You have to continuously build your education, alongside testing, practising, failing and learning. Because competition in the app stores is fierce! And so there really aren’t any simple ‘5 steps to guaranteed success’ formulas – although that’s what most app developers are hoping for. The only real way to win in the long run is to become the expert. Make it a regular habit to absorb advice on mobile app marketing from strong…

Direct Buys and BlackLists head the Appnext Updates 2015

Without any doubt it’s a pleasure to start 2015 with the exciting new features launched at Appnext. The two special ones we are proud to introduce today bring even higher transparency to both monetization and advertising campaigns. Direct-Buy Campaigns The Appnext advertisers now can create designated campaigns for specific publishers. A Direct-Buy campaign can be set up  via the “Add a new campaign” or ‘Copy’ processes, in the new section called “Targeting”. The default targeting will be “Network”, the “Direct-Buy” option can be chosen instead that will give the opportunity to select the targeted app/s for the specific campaign. BlackLists BlackLists  become available for…