The entertainment industry is exploding far beyond what it was five or ten years ago. Gone are the days where entertainment encompassed a standard blend of TV, movies, social media, and video games. Nowadays, new apps are coming into fruition on a daily basis for the sole purpose of providing fun and games for users right on their phones. With new mobile games coming up almost every day, it seems that the demand keeps growing, as users keep coming back for more.

But as the industry is steadily becoming more and more mature, the monetization question is always burning at the back of all developer’s minds. Obviously, if your game is paid for, developers automatically derive a source of income from the download fee. However, since often times paid games are less popular than the free version, many developers choose to make ads their primary monetization strategy.