Back to school – Going Back to The Basics with ASO Tips That Will get You Extra Credit

The end of August is near and that means only one thing; summer break is out and school is in. The first of September always symbolizes a fresh start filling the air with the sweet smell of fall and bouquets of sharpened pencils. To celebrate the beginning of the school year we decided to “go back to the basics” and give you some ASO tips that will prevent your app from flunking out. Knowledge is power You’ll learn either the easy or hard way that ASO starts with you. In order to gain app discovery and downloads you need to…

3 Things the Olympics and App Business Have in Common

Today’s app market is so competitive that much like Olympic athlete’s developers around the globe are struggling to beat the competition, gain exposure, and get “gold” from their apps. With the 2016 Olympics currently taking place we decided to show you 3 things the Olympics and the app business have in common. Ready – get set – Go! Nothing like a little bit of Competition If you think about it, the app business is exactly like the Olympics except the main event doesn’t happen every four years it’s a year-round, daily competition that requires constant maintenance, hard work, blood…

How to Build an App Marketing Strategy that Stays Relevant

It’s safe to say the world of Mobile Marketing is moving quicker than we can blink. What was relevant two years ago is now almost entirely obsolete. That’s why marketers need to stay far ahead the game in order to ensure our app marketing strategy and customers are with us for the long hall.

Though trends in mobile are constantly coming and going, there are certain aspects that remain consistent. So in order to stand the test of time, it’s important to keep on trend, while strengthening these classic mobile marketing tactics, which we have always relied upon.