As far as high-tech goes, mobile reigns as one of the most popular subsets of the industry, and it’s only showing signs of further growth. Whether you’re a veteran or a newbie to the mobile market, continue reading to find out how to make your app as financially rewarding as possible and foster a steady, scalable, and successful mobile business. Use a blended model Instead of focusing all your monetization efforts on one method (e.g. in-app advertising versus in-app purchasing, paid app versus free/freemium), test out the mobile waters by getting your feet wet in a variety of strategies. You’ll…

When I was a young, awkward little kid I was always behind the current trends. No matter how hard I tried I could never keep up with all the crazy game changes the rest of the kids so effortlessly mastered. I got good at marbles when nobody cared, I learned hopscotch probably two years too late, and played with Barbie’s up until an age (I refuse to share) I probably shouldn’t have. What’s the point of my embarrassing little story? Not being able to keep up sucks, but it doesn’t suck as much as losing money because of it. Now,…

Relatively new in the game of famous rivalries — among the likes of chocolate vs. vanilla and peanut butter vs. Nutella — is the mobile tête-à-tête of Android vs. iOS. While most major businesses will dip their feet in both waters, new and developing app providers should note the primary distinguishing factors between the two in order to strategically map out resources and development. So without any further ado, let’s get into the ring: Market Insights Before getting started on app development, it helps to know the key differences between the market and customer base of the competing mobile devices.…