Relatively new in the game of famous rivalries — among the likes of chocolate vs. vanilla and peanut butter vs. Nutella — is the mobile tête-à-tête of Android vs. iOS. While most major businesses will dip their feet in both waters, new and developing app providers should note the primary distinguishing factors between the two in order to strategically map out resources and development. So without any further ado, let’s get into the ring: Market Insights Before getting started on app development, it helps to know the key differences between the market and customer base of the competing mobile devices.…

For years, Apple’s App Store has been a platform to discover new apps and see what’s trending. Never did we expect to see ads in this sacred little space. Well, they arrived and everyone is talking about them. It’s a huge change for the technology giant who reportedly makes less than 2% of its revenue from the App Store. There are tons of questions, reactions and assumptions. Apple has tried to reassure smaller and indie developers that because there is no minimum bid for advertising in the App Store (along with other reasons), they have no reason to worry. However,…