You can only understand if  you’ve done it yourself — built your own app. You’ve spent your time, energy and money on it. It’s your baby. And now the time has come, to let your app fly free (also known as the launch) and conquer the world. Last year, there were 25 billion iOS app downloads and a whopping 50 million Android downloads. The table below from Statistica show the cumulative iOS app downloads from 2008 to 2015. You can see the growth is exponential, and will continue to grow this way: You’re probably wondering: how can I compete in…

Coming up with an amazing and innovative idea for an app and then executing it is one thing, but actually guaranteeing your app is downloaded and used is a whole different story. A company may have the best application out there but if they do not invest the time and energy to guarantee their app store optimization (AOS) is up to par, then there really is no point of their even creating an app. The good news is that app store optimization doesn’t mean having to spend big bucks. It simply means a company should follow a few ground rules…

Mobile games are taking over, gaining market share as better mobile devices allow for better game design, mechanism and overall experience. In fact, by 2020 the mobile games market will come close to taking almost half of the entire digital game market share: This trend is being led by veteran game companies like Supercell, Kabam, Machine Zone, and Playtika as well as newer studios, rising to fame on the waves of the mobile and social experience. Some studios, such as EA and Gameloft (recently acquired by Vivendi), adapted quickly to the new technology and have not only remained in power,…