The world is a scary place—but the internet can be even scarier. Just take a look at mobile advertising app fraud. These scams have been so effective, they’ve fooled thousands of advertisers. And, the worst part is, they are still out there hiding in the shadows, creating sophisticated robots and other techs to do their dirty work. Over the last year, the number of different types of mobile ad fraud integrated into apps via malware has grown (and continues to grow). This includes click spamming, click injection, ad stacking, and invisible ads. This is seriously freaky! Take the US market…
Stop what you’re doing right now! We just added a new feature to the platform and it’s going to change the way you create your campaigns.
“The Mobile Revolution is Here” It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the…
App competition is fierce. There are more than 2.2 million in the App Store and more than 2.5 million in the Google Play Store. The staggering numbers are…
Appnext Experts Share Their Top Apps
Mobile users have a lot of choices when it comes to apps today. There are countless lists of best and essential apps, but how do you know which are worth your time? Well, we thought we would ask a few Appnext experts what their go-to apps are. Check out what they chose! The Appnext Experts Name: Alon Ben Moshe Job Title: Software Programmer Name of App: Easy App Category: Lifestyle Why It Rocks: Easy is the quickest way to find and choose places and businesses around you no matter where you are. In Easy you can get information on hundreds…
The rapid growth of mobile usage is raising important marketing questions, especially when it comes to attribution. The methods you use to evaluate a web site—UTMs, cookies, etc.—don’t…
The mobile revolution is here! It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the…