10 years into the mobile revolution, and we are still carrying around this dead weight. Yes, the banner ad. The most notorious ad unit out there. If you’re in the mobile ad tech industry, 300X50 and 320X50 are no strangers to you. They are the default option for every app that has no alternative monetization strategy, but also the choice of a lot of apps that do. After 10 years, will 2017 finally kill-off banner ads? Or, will they live forever in the bottom of our pages? Banner ads should be kept alive because… They go well with the…
This past year was truly transformative for Appnext and we have you to thank for it! While we are excited for all 2017 has in store, let’s look back…
As mobile app usage continues to increase and expand, those within the industry continue to create tools and applications that enhance, optimize, and streamline the app development process.…
Paid Apps – Your Marketing Guide
Paid Apps: Then and Now Since the development of the smartphone, mobile apps have been the forefront of the daily lives of millions across the globe. Mobile apps allow us to work more efficiently, stay better connected, and do more than ever before. While there are countless app categories and subcategories, all apps can be divided into two hierarching categories – paid apps and free apps. Free apps tend to have higher download rates initially, but often lack engagement after download. Paid apps are often overlooked simply because they have a cost, and with so much competition in the app…
Becoming an in-app monetization master requires knowledge, experience, and strategy. This article will provide you with the tips and insights you need, to achieve effective and successful in-app…
You probably drank over 1,000 cups of coffee, fell asleep at the computer at least 20 times, and swore you would never develop another app more times then…
Conquer Your New Year’s Resolutions With These 7 Apps
New Year’s eve is approaching and now is the perfect time to start thinking about New Year’s resolutions. We all need that one resolution that gives us hope for the new year. A personal promise we give to ourselves that we’re going to be even more awesome in the year to come. The problem with New Year’s resolutions is that they are elusive. We hold on to them until our midnight kiss and forget all about them the next morning. It’s not our fault, we work too hard and have way too much on our minds which is exactly why…
It’s almost time for Christmas! Countries around the world are starting to “dress” their cities in festive lights, and there is an addictive smell of pine trees and…
It’s almost Thanksgiving, a time for reflection and giving thanks. In my family, a time for stuffing our faces with obscene amounts of food, falling asleep before the dishes…