Coming up with an amazing and innovative idea for an app and then executing it is one thing, but actually guaranteeing your app is downloaded and used is a whole different story. A company may have the best application out there but if they do not invest the time and energy to guarantee their app store optimization (AOS) is up to par, then there really is no point of their even creating an app. The good news is that app store optimization doesn’t mean having to spend big bucks. It simply means a company should follow a few ground rules…

Mobile games are taking over, gaining market share as better mobile devices allow for better game design, mechanism and overall experience. In fact, by 2020 the mobile games market will come close to taking almost half of the entire digital game market share: This trend is being led by veteran game companies like Supercell, Kabam, Machine Zone, and Playtika as well as newer studios, rising to fame on the waves of the mobile and social experience. Some studios, such as EA and Gameloft (recently acquired by Vivendi), adapted quickly to the new technology and have not only remained in power,…

The mobile ad tech is going through a lot of changes, with consolidation leading the way. NativeX, Inneractive, HeyZap, AdColony, Nexage, Avocarrot and many more were acquired during the past 2 years, and it seems this is only the beginning. The mobile ad tech is transforming, and only those with superior technology or size will survive. Interestingly enough, the mobile gaming arena is going through similar changes. Recently, we have been witnessing quite a few gaming studios being bought by larger ones. Since both arenas are heavily related, could these two phenomenons be connected as well? Let’s take a deeper…