Will 2017 Kill-off banner ads?

10 years into the mobile revolution, and we are still carrying around this dead weight. Yes, the banner ad. The most notorious ad unit out there. If you’re in the mobile ad tech industry, 300X50 and 320X50 are no strangers to you. They are the default option for every app that has no alternative monetization strategy, but also the choice of a lot of apps that do. After 10 years, will 2017 finally kill-off banner ads? Or, will they live forever in the bottom of our pages?   Banner ads should be kept alive because… They go well with the…

Paid Apps – Your Marketing Guide

Paid Apps: Then and Now Since the development of the smartphone, mobile apps have been the forefront of the daily lives of millions across the globe. Mobile apps allow us to work more efficiently, stay better connected, and do more than ever before. While there are countless app categories and subcategories, all apps can be divided into two hierarching categories – paid apps and free apps. Free apps tend to have higher download rates initially, but often lack engagement after download. Paid apps are often overlooked simply because they have a cost, and with so much competition in the app…

Conquer Your New Year’s Resolutions With These 7 Apps

New Year’s eve is approaching and now is the perfect time to start thinking about New Year’s resolutions. We all need that one resolution that gives us hope for the new year. A personal promise we give to ourselves that we’re going to be even more awesome in the year to come. The problem with New Year’s resolutions is that they are elusive. We hold on to them until our midnight kiss and forget all about them the next morning. It’s not our fault, we work too hard and have way too much on our minds which is exactly why…