This festive season, the rules of engagement are shifting. Shoppers aren’t just looking for discounts or flashier ads-they’re seeking experiences that feel relevant, respectful, and truly helpful. In 2024, festive sales accounted for 40–50% of annual revenue for many Indian retailers, and with India’s e-commerce market expected to hit $160 billion by the end of 2025, the stakes are higher than ever. The winning edge? Personalization done right-not generic, but contextual, timely, and trust-driven. This blog explores why personalization is now the ultimate festive differentiator, how brands can apply it effectively, where to avoid crossing the line into overload, and…

Introduction In the fast-paced digital banking ecosystem, customer expectations are evolving, and competition is fiercer than ever. To thrive, fintech brands must deliver personalized, seamless, and value-driven experiences.One standout example of innovation and strategy in action is Enpara.com’s partnership with Appnext. This blog explores how Turkey’s pioneering digital banking platform joined forces with Appnext to deliver highly personalized user journeys, resulting in remarkable growth in engagement, conversions, and cost efficiency. About Enpara.com Launched in 2012 by QNB Finansbank, Enpara.com is Turkey’s first and leading branchless digital banking service. It operates without physical branches, enabling a fully online banking experience.This digital-only…

In today’s adtech landscape, winners aren’t those who serve the most impressions, but those who decode intent, adapt in real time, and engage before relevance expires. The traditional marketing funnel- awareness, consideration, conversion, is a relic of a bygone era. Built for predictable user journeys, it fails to capture the dynamic, intent-driven reality of 2025. But that funnel was built for a different era, one where user behavior followed a predictable sequence. Today, that model is obsolete as it no longer mirrors how people discover and engage with brands. The customer journey has evolved into a dynamic, intent-driven loop, shaped…