As global mobile device usage continues to show remarkable growth— mobile subscribers are projected to increase to 6.3 billion by 2030, encompassing 74% of the population. With users spending an average of 4.8 hours daily on mobile devices—more than half of their digital time—capturing their attention at the right moment is critical for brands. OEMs (Original Equipment Manufacturers) are emerging as pivotal players in transforming how brands engage with their target audiences. By leveraging their unique position within the device ecosystem, OEMs provide direct access to users through pre-installed apps, app recommendations, and native device notifications, offering seamless and impactful…
As I reflect on Africa’s future, I am filled with optimism about the transformative role digital platforms will play across the continent. Africa’s digital economy is evolving at…
As we approach 2025, mobile marketers are reflecting on how to allocate their ad budgets effectively, driven by rapidly changing consumer preferences and emerging trends. What does the…
Appnext and Motilal Oswal Financial Services: Celebrating Excellence at The Maddies 2024
We are delighted to share that Appnext, in collaboration with Motilal Oswal Financial Services Ltd, has been honored at the prestigious exchange4media Mobile Awards – The Maddies 2024, winning the award for “Most Effective App Install Campaign”. Selected from an impressive pool of submissions, this accolade highlights our commitment to innovation, collaboration, and delivering impactful results in the ever-evolving mobile marketing landscape. It celebrates not only our commitment to excellence but also the strategies that made this campaign a success. Empowering Financial Growth with Precision Motilal Oswal Financial Services Ltd, a pioneer in India’s financial sector since 1987, has consistently…
Discover how strategic alliances with OEMs can enhance app visibility, user trust, and acquisition. Learn the benefits of pre-installed apps, and ad placements, and explore successful case studies…
As the holiday season approaches, app developers are presented with a golden opportunity to capture the attention of millions of potential new users. The data shows that there…
Double 11 Gains Steam — Here’s How Marketers Can Ride the Wave into 12/12
With Singles’ Day 2024 now behind us, its impact continues to echo across the e-commerce landscape. As the world’s largest shopping festival, 11/11 set the stage for impressive sales despite a more cautious consumer outlook. Over 174 brands surpassed 100 million yuan in sales in just the opening hours, and major players like Apple reached 1 billion yuan in transaction volume within minutes. While the numbers are extraordinary, they also offer marketers critical insights to gear up for the next major milestone—12/12. From 11/11 to 12/12: Building on Momentum Singles’ Day 2024 might have started with tempered enthusiasm, but its…
The holidays are here, and the season of giving has evolved beyond last-minute shopping sprees and chaotic mall visits. Picture this: It’s the last stretch of December, and…
Appnext has once again solidified its position in India and the APAC region, achieving top rankings across multiple categories on Android devices- non-gaming sectors in the latest edition…