Native, On-Device, and Always Relevant The mobile gaming industry is booming, with global revenue expected to hit $111.4 billion (Newzoo). Yet, even as downloads grow, the challenge of acquiring the right users has only intensified, and high volume doesn’t guarantee quality. With rising CPIs, often crossing $2.50 globally, alongside limited attention spans and intense competition, it’s clear that budgets alone no longer win. It’s about timing, placement, and intent. Game marketers today are not just competing with other games; they’re competing with everything on a user’s screen. So how can studios rise above the noise and drive installs that lead…

What’s the first thing that comes to mind when you think of back-to-school season? Maybe it’s the smell of new books, the buzz of fresh notebooks, or the excitement and nerves of a first day. But for marketers, it’s a critical shopping season, bursting with opportunity. So what triggers a consumer’s shopping spree right before schools and colleges reopen? When do they start shopping, how do they decide what to buy, and where do they spend their money? Let’s dive into the key factors of this exciting season and how marketers can create campaigns that truly connect and convert. 1.…