Why OEMs are an Important Advertising Channel

As global mobile device usage continues to show remarkable growth— mobile subscribers are projected to increase to 6.3 billion by 2030, encompassing 74% of the population. With users spending an average of 4.8 hours daily on mobile devices—more than half of their digital time—capturing their attention at the right moment is critical for brands. OEMs (Original Equipment Manufacturers) are emerging as pivotal players in transforming how brands engage with their target audiences. By leveraging their unique position within the device ecosystem, OEMs provide direct access to users through pre-installed apps, app recommendations, and native device notifications, offering seamless and impactful…

Appnext and Motilal Oswal Financial Services: Celebrating Excellence at The Maddies 2024

We are delighted to share that Appnext, in collaboration with Motilal Oswal Financial Services Ltd, has been honored at the prestigious exchange4media Mobile Awards – The Maddies 2024, winning the award for “Most Effective App Install Campaign”. Selected from an impressive pool of submissions, this accolade highlights our commitment to innovation, collaboration, and delivering impactful results in the ever-evolving mobile marketing landscape. It celebrates not only our commitment to excellence but also the strategies that made this campaign a success. Empowering Financial Growth with Precision Motilal Oswal Financial Services Ltd, a pioneer in India’s financial sector since 1987, has consistently…

Double 11 Gains Steam — Here’s How Marketers Can Ride the Wave into 12/12

With Singles’ Day 2024 now behind us, its impact continues to echo across the e-commerce landscape. As the world’s largest shopping festival, 11/11 set the stage for impressive sales despite a more cautious consumer outlook. Over 174 brands surpassed 100 million yuan in sales in just the opening hours, and major players like Apple reached 1 billion yuan in transaction volume within minutes. While the numbers are extraordinary, they also offer marketers critical insights to gear up for the next major milestone—12/12. From 11/11 to 12/12: Building on Momentum Singles’ Day 2024 might have started with tempered enthusiasm, but its…