Appnext has partnered with AppsFlyer to significantly improve how ad engagement is measured, responding to the demand for detailed and transparent metrics in a privacy-focused digital landscape. This partnership empowers advertisers with thorough insights into user interactions utilizing AppsFlyer’s cutting-edge Enriched Engagement Types. Traditional ad metrics, such as view-through and click-through rates, have historically provided a narrow perspective on user behavior. The rise of innovative ad formats—such as playable ads, skippable videos, and short-form content to name a few—has added a new layer of complexity to the advertising landscape. While these formats offer engaging ways to captivate audiences, they also…

Today’s app market is so competitive that much like Olympic athlete’s developers around the globe are struggling to beat the competition, gain exposure, and get “gold” from their apps. With the upcoming 2024 Olympics we decided to show you 3 things the Olympics and the app business have in common. Ready – get set – Go! Nothing like a little bit of Competition If you think about it, the app business is exactly like the Olympics except the main event doesn’t happen every four years it’s a year-round, daily competition that requires constant maintenance, hard work. Olympic athletes and app developers…

The data from last year, as summarized in the State of Mobile Report published annually by data.ai, was, as ever, an illuminating snapshot into global mobile trends of the previous year. These insights from data.ai are almost an “App Oscars” in which certain verticals are celebrated by users as if winning the academy award for their innovative and engaging experiences. The overall narrative of the mobile app economy in 2023 was one of resilience and resurgence. After a brief slowdown in 2022, consumer spending on apps climbed by 3% to a staggering $171 billion in 2023. This growth was not…