Black Friday isn’t about convincing people to spend. They’re already here for it. Globally, shoppers spent $74.4 billion on Black Friday last year, part of a massive $314.9B…
The glow of Diwali lights, families shopping online, quick-commerce deliveries racing through the streets, India’s festive season is no longer just a celebration; it’s the single biggest growth…
Introduction The mobile advertising landscape is thriving and more competitive than ever. Marketers are vying for attention in a world where every scroll, swipe, and tap counts. Simply…
Introduction India’s mobile landscape is a marketer’s dream and challenge, all at once. With over 85% of households having mobile penetration and Android dominating nearly 95% of the…
Following the recent AFMSAMA event in Johannesburg, one message was clear: South Africa is no longer just a regional player in the app economy, it’s emerging as a…
In a move set to reshape mobile discovery and user engagement, Appnext, the leading independent growth platform (part of the Affle group), has announced a strategic partnership with…
Think about the last time you stood at a supermarket checkout. That strategically placed chocolate bar or packet of chips wasn’t there by accident. It’s a carefully crafted…
This festive season, the rules of engagement are shifting. Shoppers aren’t just looking for discounts or flashier ads-they’re seeking experiences that feel relevant, respectful, and truly helpful. In…