Love it or loathe it, Valentine’s Day is undeniably big business. Whether you see it as a heartfelt celebration of love or a clever invention by greeting card…
As I reflect on Africa’s future, I am filled with optimism about the transformative role digital platforms will play across the continent. Africa’s digital economy is evolving at…
As we approach 2025, mobile marketers are reflecting on how to allocate their ad budgets effectively, driven by rapidly changing consumer preferences and emerging trends. What does the…
We are delighted to share that Appnext, in collaboration with Motilal Oswal Financial Services Ltd, has been honored at the prestigious exchange4media Mobile Awards – The Maddies 2024,…
Discover how strategic alliances with OEMs can enhance app visibility, user trust, and acquisition. Learn the benefits of pre-installed apps, and ad placements, and explore successful case studies…
As the holiday season approaches, app developers are presented with a golden opportunity to capture the attention of millions of potential new users. The data shows that there…
With Singles’ Day 2024 now behind us, its impact continues to echo across the e-commerce landscape. As the world’s largest shopping festival, 11/11 set the stage for impressive…
The holidays are here, and the season of giving has evolved beyond last-minute shopping sprees and chaotic mall visits. Picture this: It’s the last stretch of December, and…