Following the recent AFMSAMA event in Johannesburg, one message was clear: South Africa is no longer just a regional player in the app economy, it’s emerging as a…
In a move set to reshape mobile discovery and user engagement, Appnext, the leading independent growth platform (part of the Affle group), has announced a strategic partnership with…
Think about the last time you stood at a supermarket checkout. That strategically placed chocolate bar or packet of chips wasn’t there by accident. It’s a carefully crafted…
This festive season, the rules of engagement are shifting. Shoppers aren’t just looking for discounts or flashier ads-they’re seeking experiences that feel relevant, respectful, and truly helpful. In…
In today’s fragmented digital landscape, connecting with Gen Z and Millennials requires more than catchy copy or a flashy video ad. These digital natives have grown up with…
Native, On-Device, and Always Relevant The mobile gaming industry is booming, with global revenue expected to hit $111.4 billion (Newzoo). Yet, even as downloads grow, the challenge of…
Introduction In the fast-paced digital banking ecosystem, customer expectations are evolving, and competition is fiercer than ever. To thrive, fintech brands must deliver personalized, seamless, and value-driven experiences.One…
It’s boom time for shopping apps. With mega-sale events and regional e-commerce festivals heating up the market, mobile shopping activity is peaking, and there’s no slowdown in sight.…