As 2024 progresses, the global cost of living crisis continues to reshape consumer behavior. Rising prices across essential goods and services—from food to housing and healthcare—are putting greater…
The landscape of digital advertising is undergoing a significant transformation, with the emergence of retail media networks (RMNs) reshaping how brands and retailers engage with consumers. RMNs facilitate…
Customer interactions with brands have transformed into a rich, multi-layered journey, blending the digital and physical worlds. Whether browsing on a mobile app, shopping in-store, or researching online,…
As Diwali approaches, brands are gearing up to take advantage of the peak season for mobile engagement, marked by a significant increase in app downloads and user interactions.…
We are happy to announce that Appnext has been recognized at the prestigious Indian Digital Marketing Awards (IDMA) 2024 by exchange4media. Chosen from over 1,300 entries, it is…
For every app developer, the ultimate goal is clear: growth that translates into profitability. Yet, despite favorable market conditions, smooth app functionality, and committed investors, countless apps still…
The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and…
In today’s dynamic digital marketplace, the ability to stand out and capture user attention is crucial for app developers and marketers. One powerful strategy to achieve this is…