Gözde Alemli has driven Appnext’s EMEA and LATAM growth for 5 years, from launching our Turkey office to serving as Chief Growth Officer, lets deep dive into her…
Summary Plan by Phase: Ramadan 2026 requires a tiered strategy starting with building intent early, reinforcing habits mid-month, and converting for Eid.OEM Advantage: With OEM Advertising to reach…
In India, Valentine’s Day has evolved beyond a single celebration into a week of spontaneous moments, last-minute plans, and emotion-led decisions. As conversations spark and expectations rise, users…
The T20 World Cup in India concentrates massive, emotion-driven mobile attention into predictable moments. For app marketers, this creates unmatched opportunities to drive installs, engagement, and in-app actions…
Quick Takeaways The Gold Standard: The AppsFlyer Performance Index is the industry’s most rigorous report card, evaluating media sources on volume, fraud rates, and retention.Scale Meets Quality: Appnext…
A Black Friday não é sobre convencer as pessoas a gastar. Elas já estão prontas para isso.No mundo todo, os consumidores gastaram US$ 74,4 bilhões na Black Friday…
Black Friday isn’t about convincing people to spend. They’re already here for it. Globally, shoppers spent $74.4 billion on Black Friday last year, part of a massive $314.9B…
The glow of Diwali lights, families shopping online, quick-commerce deliveries racing through the streets, India’s festive season is no longer just a celebration; it’s the single biggest growth…