The T20 World Cup in India concentrates massive, emotion-driven mobile attention into predictable moments. For app marketers, this creates unmatched opportunities to drive installs, engagement, and in-app actions…
Quick Takeaways The Gold Standard: The AppsFlyer Performance Index is the industry’s most rigorous report card, evaluating media sources on volume, fraud rates, and retention.Scale Meets Quality: Appnext…
A Black Friday não é sobre convencer as pessoas a gastar. Elas já estão prontas para isso.No mundo todo, os consumidores gastaram US$ 74,4 bilhões na Black Friday…
Black Friday isn’t about convincing people to spend. They’re already here for it. Globally, shoppers spent $74.4 billion on Black Friday last year, part of a massive $314.9B…
The glow of Diwali lights, families shopping online, quick-commerce deliveries racing through the streets, India’s festive season is no longer just a celebration; it’s the single biggest growth…
Introduction The mobile advertising landscape is thriving and more competitive than ever. Marketers are vying for attention in a world where every scroll, swipe, and tap counts. Simply…
Introduction India’s mobile landscape is a marketer’s dream and challenge, all at once. With over 85% of households having mobile penetration and Android dominating nearly 95% of the…
Following the recent AFMSAMA event in Johannesburg, one message was clear: South Africa is no longer just a regional player in the app economy, it’s emerging as a…