Orit Sharon, Author at The Appnext Blog

App Marketing December 14, 2021

Mobile game developers must set their sights on India and SEA

If mobile gaming was popular before, 2020 was the year it got even bigger. Last year, game downloads skyrocketed by 28% in a global increase that equated to a colossal 108 billion installs across both the Google Play and Apple App Stores. While the insatiable appetite for mobile gaming is clearly a global trend, some regions have driven this sharp uptick in downloads more than others. The mobile apps market in India and South East Asia has never been stronger. In the first three-quarters of 2020, India’s 750 million smartphone users catapulted the country to the top of the charts…

Appnext in general November 23, 2021

Appnext scoops silver medal in MMA SMARTIES awards for Ruangguru campaign

We are immensely proud to announce that Appnext took home the silver medal in the MMA SMARTIES Indonesia awards with educational platform Ruangguru in the mobile apps category. The prestigious annual competition recognizes the very best in mobile advertising: the brands, agencies and tech providers that have launched the most innovative and inspiring marketing campaigns that have resulted in a significant business impact. It is our privilege to be placed among the trailblazers in our industry and to be the only technology platform among the winners in the mobile apps category. Ruangguru, a pioneer in the field of pedagogy, launched…

App Discovery November 7, 2021

Appnext crowned #1 non-SRN platform on AppsFlyer Performance Index; Leads in multiple categories globally

Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming category in the Retention Index.

App Marketing October 28, 2021

Southeast Asia’s apps market offers limitless possibilities for developers

Appnext is on an extraordinary upward trajectory right now: we currently power 6.5 billion daily app recommendations, we have added a new dimension to app discovery with the launch of the OOBE solution, and we have surpassed an average of more than 20 daily user interactions. It is for these reasons that I think now is the most exciting and rewarding time to become part of the Appnext family. As the General Manager for Southeast Asia, I want to emphasize the monumental growth Appnext has had in this region and where we aim to go from here. I was thrilled…

OEMs & Operators September 28, 2021

Device-level app discovery was a game-changer for marketers – and it’s evolving even more

Device-level App Discovery App discovery has always been a tricky challenge for marketers. With millions of apps now vying for attention across app stores, the competition has never been greater and the choices for users have never been more diverse. While app store optimization, in-app and user acquisition campaigns are still important to get right, the development that has benefited marketers in the most far-reaching way is device-level discovery. To summarize the impact of on-device discovery it is helpful to consider a salient statistic. Android devices have dominated the smartphone market for years now. Between 2020 and 2021, they accounted…

App Discovery July 25, 2021

AI And The App Journey: Where We Go From Here

Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.

App Discovery March 31, 2021

Appnext Dominates AppsFlyer Performance Index; Ranks Among Top 5 In Multiple Categories

Our rankings in the AppsFlyer Index are an outstanding accomplishment for our passionate and talented Appnexters around the world, positioning Appnext as a leader among the global powerhouses in our industry. We remain the only platform that provides end-to-end discovery solutions from the initial device setup and personalization throughout various mobile touchpoints enabling app developers and mobile operators to continually engage users repeatedly throughout their day.

App Discovery March 9, 2021

Meet Mikhail Balakin, Appnext Country Manager for Russia & CIS

A recent addition to the Appnext family is Mikhail Balakin, who has joined as Country Manager for Russia & CIS. Mikhail predicted big developments in his region when we asked him to gaze into his Appnext crystal ball.

App Discovery December 23, 2020

12.12 Shopping Event Breaks Records, SEA E-commerce At An All-Time High

As we predicted in our previous post on the SEA e-commerce landscape, online shopping sales hit record highs last week during Asia’s prominent shopping event on the 12th of December . SEA e-commerce is firing on all cylinders, and growth is not expected to slow down any time soon. Digital shopping is the norm across this booming region, and milestone shopping e-commerce events such as Double 12 or Black Friday should be taken advantage of as best as possible in the online realm to capture eager digital buyers.