Orit Sharon, Author at The Appnext Blog

App Marketing October 28, 2021

Southeast Asia’s apps market offers limitless possibilities for developers

Appnext is on an extraordinary upward trajectory right now: we currently power 6.5 billion daily app recommendations, we have added a new dimension to app discovery with the launch of the OOBE solution, and we have surpassed an average of more than 20 daily user interactions. It is for these reasons that I think now is the most exciting and rewarding time to become part of the Appnext family. As the General Manager for Southeast Asia, I want to emphasize the monumental growth Appnext has had in this region and where we aim to go from here. I was thrilled…

OEMs & Operators September 28, 2021

Device-level app discovery was a game-changer for marketers – and it’s evolving even more

Device-level App Discovery App discovery has always been a tricky challenge for marketers. With millions of apps now vying for attention across app stores, the competition has never been greater and the choices for users have never been more diverse. While app store optimization, in-app and user acquisition campaigns are still important to get right, the development that has benefited marketers in the most far-reaching way is device-level discovery. To summarize the impact of on-device discovery it is helpful to consider a salient statistic. Android devices have dominated the smartphone market for years now. Between 2020 and 2021, they accounted…

App Discovery July 25, 2021

AI And The App Journey: Where We Go From Here

Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.

App Discovery March 31, 2021

Appnext Dominates AppsFlyer Performance Index; Ranks Among Top 5 In Multiple Categories

Our rankings in the AppsFlyer Index are an outstanding accomplishment for our passionate and talented Appnexters around the world, positioning Appnext as a leader among the global powerhouses in our industry. We remain the only platform that provides end-to-end discovery solutions from the initial device setup and personalization throughout various mobile touchpoints enabling app developers and mobile operators to continually engage users repeatedly throughout their day.

App Discovery March 9, 2021

Meet Mikhail Balakin, Appnext Country Manager for Russia & CIS

A recent addition to the Appnext family is Mikhail Balakin, who has joined as Country Manager for Russia & CIS. Mikhail predicted big developments in his region when we asked him to gaze into his Appnext crystal ball.

App Discovery December 23, 2020

12.12 Shopping Event Breaks Records, SEA E-commerce At An All-Time High

As we predicted in our previous post on the SEA e-commerce landscape, online shopping sales hit record highs last week during Asia’s prominent shopping event on the 12th of December . SEA e-commerce is firing on all cylinders, and growth is not expected to slow down any time soon. Digital shopping is the norm across this booming region, and milestone shopping e-commerce events such as Double 12 or Black Friday should be taken advantage of as best as possible in the online realm to capture eager digital buyers.

App Marketing December 10, 2020

What The SEA E-commerce Market Holds For 12/12 And Beyond

The 2020 holiday shopping season is expected to be one for the record books, and in SEA, those records will be broken online. e-commerce is soaring in the region, especially as we approach Double 12, Asia’s prominent December shopping event. Online shopping has boomed this year as a consequence of transformed consumer behavior, catalyzed by the pandemic, and this trend is predicted to continue well in 2021 and beyond.

App Marketing October 18, 2020

Appnext Makes The Cut In AppsFlyer Performance Index Within Multiple Fronts And Categories

Appnext makes the cut in the highly competitive AppsFlyer Performance Index in multiple fronts and categories!
Including OEMs and publishers in the data places Appnext 8th in India & SE Asia and 14th globally for all apps categories on Android; a significant achievement given we are ranked ahead of some leading OEMs and publishers.
Appnext continues to keep its position as the #1 independent discovery platform in India and SE Asia; in fact, Appnext is the only platform making it to the top 10.

App Marketing August 17, 2020

Appnext Expands Its Mobile Consumer Experiences Through Strategic Investments

We are excited to share that Appnext (an Affle Group company) announced a strategic investment in Bobble AI Keyboard, joining Xiaomi as co-investors. Bobble AI offers an indigenous social keyboard that includes speech-to-text capabilities and is accessible in approximately 100 international languages, including 23 Indian languages. Appnext will own exclusive monetization on all Bobble pre-installed default keyboard for Xiaomi across multiple devices in India. This investment comes at the heels of another recent strategic investment as a co-shareholder with Samsung India in IndusOS, which operates Indus App Bazaar, India’s largest independent indigenous apps store on Samsung devices, where Appnext will…