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Jonathan Raveh

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Appnext Announces Record Growth in 2014

Looking back to 2014 we are proud to announce a 300% percent year-over-year growth. The growth is largely attributed to the introduction of direct-buy campaigns via the first self-serve CPI bidding platform which launched earlier last year. This enables app advertisers to run user acquisition promotions directly with publishing partners which has also led to a 400% increase in partner growth compared to 2013. “We are in the business of empowering developers and mobile publishers by connecting them directly with app advertisers while providing 100 percent transparency throughout the entire process,” said Elad Natanson, founder of Appnext. “Our significant growth…

7 Resources for A Winning App Marketing Strategy

If you’re on the path to creating a fine app with buckets of user-grabbing potential, the key to successful marketing is no one quick fix, I’m afraid!  You have to continuously build your education, alongside testing, practising, failing and learning. Because competition in the app stores is fierce! And so there really aren’t any simple ‘5 steps to guaranteed success’ formulas – although that’s what most app developers are hoping for. The only real way to win in the long run is to become the expert. Make it a regular habit to absorb advice on mobile app marketing from strong…

Special Valentine’s Bonuses for The Appnext Publishers

February has landed in our calendars, and even though we believe in giving love to our close ones throughout the year, St. Valentine’s Day is a great opportunity to remind our publishers of how much we appreciate their hard work, and treat them with the exquisitely baked Special Valentine’s Bonuses. We have several recipes so that each Appnext publisher can find the one to his taste and status. Start Monetizing Differently with Appnext in February and get rewarded for the first apps installed by your users: 700 first installs = $100 Bonus 701-1500 first installs = $200 Bonus 1501-2500 first…

The Appnext Partner Stories: UC Web

Headquartered in Guangzhou, China, UC Web has opened branch offices in Russia, India and Vietnam. In June 2014, UC Web was fully merged into Alibaba in a deal known as the biggest in China’s internet history. Appnext asked Arthur Li, Head of International Traffic Business, International Business Department of UC Web, to share the company story, plans for the future, and mobile business insights. Jonathan Raveh: Tell us a little bit about UC Web Arthur Li: UC Web Inc. (UC Web) is a leading provider of mobile internet software technology and services. Its business ecosystem consists of UC Browser, mobile…

Direct Buys and BlackLists head the Appnext Updates 2015

Without any doubt it’s a pleasure to start 2015 with the exciting new features launched at Appnext. The two special ones we are proud to introduce today bring even higher transparency to both monetization and advertising campaigns. Direct-Buy Campaigns The Appnext advertisers now can create designated campaigns for specific publishers. A Direct-Buy campaign can be set up  via the “Add a new campaign” or ‘Copy’ processes, in the new section called “Targeting”. The default targeting will be “Network”, the “Direct-Buy” option can be chosen instead that will give the opportunity to select the targeted app/s for the specific campaign. BlackLists BlackLists  become available for…

CHRISTMAS BONUS: LET APPNEXT DOUBLE YOUR REVENUE

Christmas time is always full of joy, laughter, family meet-ups, and presents, presents, presents. At Appnext, your present is already waiting for you under the Christmas tree, as we are excited to Double any additional revenue you make throughout the holiday season. How it works? As you know, the users become real app maniacs during holidays. Appnext will double the extra revenue generated this month with our Interstitial SDK as compared to the revenue you got in November 2014*. In other words, if in November you made $1,000 with Appnext Interstitial DK, and in December – $1,500, the Bonus…

Word Hack – App Success Story. From Idea to The App Store Top Charts.

In our search to understand and learn from successful apps, current word game hit Word Hack is definitely setting the right example. Reaching the top 10 charts for word games in over 15 countries (including US, Canada and Brazil), this massive hit can teach us many good lessons on development, launch and marketing. So, we sat down with Jordan Gurrieri, Founder of Blue Label Labs, an NYC based app development lab that created Word Hack, and IdeaToAppster, a resource for news, articles and tips for mobile app  design and development. Here’s what he told us about the road to success How…

Featured at appnext: RetroSelfie app for Android by Naughty Spirit

What do you like the most about your job? For us one of the daily delights is discovering great apps developed by the appnext community members. With over 7,000 developers on the appnext board we get to know many truly remarkable apps and admire great work the appnexters do developing stunning products and building successful app businesses around them. We thought it would be a good idea to share the best examples with you by featuring them at the Developers’ Stage. Today the Stage belongs to Naughty Spirit whose flagship Android app – RetroSelfie allows the Selfie fans to apply…

appnext Android SDK is fully compliant with Google Play Policies as of August 2014

As you know, Google Play will change its Developer Policies coat as soon as on August, 1st. In accordance to the new guidelines all marketing companies that use the Android ID, IMEI or any other identifier for advertising and tracking purposes migrate to the Android Advertising ID by this date.We have updated our Android SDK and plugins to meet the new Policies. The updated versions include: appnext Android SDK Unity Marmalade Basic4android AdobeAir plugin MoPub plugin  Corona – to be updated by July,  25th. Please make sure to update your apps with the new versions before August 1st and don’t hesitate to ping us if any…