It is sometimes said that the golden rule of customer service is to make the customer feel valued. When customers feel important and appreciated, they are more likely to remain loyal to a particular business or brand. The same is true of the mobile industry: customer loyalty is paramount to the success of app developers, device manufacturers and network providers. But in a world where more than 6 billion people own smartphones, making each individual user feel both cherished and unique is a challenge. In recent years, a primary focus within the industry has been on how to create the…

MWC is the most important yearly event for Mobile and it felt so good to see the halls buzzing with activity in Barcelona earlier this month; organizers GSMA reported that the three-day event brought more than 88,500 attendees from 202 countries and territories together, including policymakers and business leaders from the mobile ecosystem and beyond. As digital transformation flourishes around the world, MWC creates a unique platform for the amplification of industry announcements and thought leadership. As always at MWC, there were some major new product launches from the biggest players in the Mobile world, while this year’s theme of…

There were so many developments last year that excited consumers and challenged app developers to up their game. From experimenting with AR/VR technology to utilizing the power of personalization to deliver an even more intuitive smartphone experience, apps are becoming bigger, bolder and more brilliant. With such rapid developments underway, I turned to some of our industry’s most insightful thought leaders and influential innovators to get their views on the developments we can expect this year. We touched on everything from how OEMs are facilitating app discovery away from crowded app stores to how 2023 is the year AI goes…

2022 saw our discovery solutions reach a new level. We took our already groundbreaking technology and went further: we innovated, we streamlined and we watched as our customers reaped the rewards of our discovery solutions. Our end-to-end model is something we have developed over time. We started with ensuring our clients got their apps discovered directly on-device. We launched the Out of Box Experience (OOBE) to reach users at another crucial moment: their first interaction with a new device. We wanted to be able to connect with users at all stages of the mobile lifecycle. We needed to be the…

Elad Natanson ContributorI cover the evolution of the mobile marketplace and the app economy. Change comes quickly in the world of mobile. From developing new immersive mobile experiences to reacting to global economic trends, smartphone manufacturers and app developers are consistently innovating to meet users’ expectations. With this in mind, I wanted to speak to some of our industry’s best-known experts to get their view on what we can expect from mobile in the near future. Device Evolution: Delivering a Next-Level Mobile Experience Before delving into the newest and most exciting app developments, it is worth considering how mobile devices…

Publicado originalmente na Times of India. Quando o Google lançou sua primeira loja de aplicativos em 2008, conhecida como Android Market, havia apenas 50 aplicativos disponíveis para os usuários. Na época, Eric Chu, que era um dos líderes do Google, descreveu a loja como mais um “marketplace” onde os desenvolvedores teriam um ambiente aberto e viável para lançar seu conteúdo. De fato, lançar um novo aplicativo era tão simples quanto se registrar como comerciante, fazer o upload do conteúdo e fornecer uma descrição. Para os desenvolvedores, essa foi a era de ouro para o lançamento de novos produtos. Naqueles primeiros…

They are the most popular mobile apps in the world. The odds are that you have several of them on your phone that you most likely check on multiple occasions throughout the day. Social media apps are undoubtedly the most ubiquitous apps in smartphone history. Recent statistics show they are the most used and installed apps in the world. Facebook has a colossal 2.9 billion monthly average users. For Instagram, that figure is 2 billion, and TikTok — the fastest-growing social media platform — has no fewer than a billion MAUs. Even more impressive than the global number of people…