When I was a young, awkward little kid I was always behind the current trends. No matter how hard I tried I could never keep up with all the crazy game changes the rest of the kids so effortlessly mastered. I got good at marbles when nobody cared, I learned hopscotch probably two years too late, and played with Barbie’s up until an age (I refuse to share) I probably shouldn’t have. What’s the point of my embarrassing little story? Not being able to keep up sucks, but it doesn’t suck as much as losing money because of it. Now,…

They say the best things in life are free. Though this does not necessarily ring true for apps, in the consumer’s mind, free apps tend to be more appealing, especially in the realm of entertainment. While making your app paid is always an option, often times doing so can hinder the audience you reach as the majority of users are looking for something leisurely that won’t break the bank. There is a trend we see everywhere from online streaming for movies and TV, to free music, and of course the push for free apps. Thankfully, ads deliver a solid solution…

Relatively new in the game of famous rivalries — among the likes of chocolate vs. vanilla and peanut butter vs. Nutella — is the mobile tête-à-tête of Android vs. iOS. While most major businesses will dip their feet in both waters, new and developing app providers should note the primary distinguishing factors between the two in order to strategically map out resources and development. So without any further ado, let’s get into the ring: Market Insights Before getting started on app development, it helps to know the key differences between the market and customer base of the competing mobile devices.…

The end of August is near and that means only one thing; summer break is out and school is in. The first of September always symbolizes a fresh start filling the air with the sweet smell of fall and bouquets of sharpened pencils. To celebrate the beginning of the school year we decided to “go back to the basics” and give you some ASO tips that will prevent your app from flunking out. Knowledge is power You’ll learn either the easy or hard way that ASO starts with you. In order to gain app discovery and downloads you need to…