App competition is fierce. There are more than 2.2 million in the App Store and more than 2.5 million in the Google Play Store. The staggering numbers are only increasing each day, making user acquisition harder. To stand out from the crowd, you need to make sure to optimize your campaigns for success. If you don’t know where to begin, have no fear. We’ve got all the information necessary for you to make the best choices. Organic Traffic We know that users with the highest LTV  most likely come from organic traffic. This means that the user who downloaded your…