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Love at First Swipe: Why OEM Discovery is the Heart of Valentine’s App Growth

In India, Valentine’s Day has evolved beyond a single celebration into a week of spontaneous moments, last-minute plans, and emotion-led decisions. As conversations spark and expectations rise, users turn to their smartphones to act quickly and confidently. Valentine’s Day in India is driven by emotion rather than planning. Attraction sparks suddenly, decisions are impulsive, and moments matter. Whether it is discovering a dating app, ordering a last-minute gift, or planning a quick celebration, users do not want to search endlessly. They want experiences to feel right instantly.This is why Valentine’s week has become one of the most emotionally driven periods…

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AI in Marketing 2026: Turning “Always-On” from Buzzword to a Real Growth Engine
App Discovery

AI in Marketing 2026: Turning “Always-On” from Buzzword to a Real Growth Engine

As we move into 2026, AI in marketing is undergoing a structural shift. The industry is moving away from short-lived campaigns, manual optimization, and channel-heavy execution toward something far more foundational: Always-On, intent-led app discovery powered by OEM ads and on-device intelligence. The new growth equation is simple but profound: Visibility without relevance is noise. Discovery with intent is momentum. The 2026 Shift: From Campaign Marketing to Continuous Discovery The holiday season drives a surge of installs fueled by gifting, discounts, and seasonal behavior. But once Q1 begins, user behavior normalizes. People settle back into routines, work, commuting, planning, self-improvement,…

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Appnext's Appsflyer Rankings 2025
App Marketing

The AppsFlyer Performance Index 2025: What Appnext’s Rankings Mean for Your Growth Strategy

Quick Takeaways The Gold Standard: The AppsFlyer Performance Index is the industry’s most rigorous report card, evaluating media sources on volume, fraud rates, and retention.Scale Meets Quality: Appnext ranked #3 in Life & Culture (Volume) and #5 in Personal Investing (Power), in the India/APAC region, proving we deliver both mass reach and high-value users.Strategic Shift: Marketers in 2025 are prioritizing “Power Rankings” (retention) over simple install volume to drive long-term profitability. As we approach the end of the year, the mobile marketing industry turns its attention to one decisive report: the AppsFlyer Performance Index, Edition 2025. In a crowded ecosystem…

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