Introduction India’s mobile landscape is a marketer’s dream and challenge, all at once. With over 85% of households having mobile penetration and Android dominating nearly 95% of the market, the potential to reach users directly is unprecedented. However, this immense audience isn’t a monolith. They are spread across thousands of cities, speak hundreds of dialects, and are tired of irrelevant ads. The era of broad-stroke marketing is over. To win in 2025 and beyond, brands must master hyper-local, intent-driven ad personalization in India, turning mass reach into meaningful, one-on-one connections. The Real India: Why Hyper-Local is the New Mainstream For…

Native, On-Device, and Always Relevant The mobile gaming industry is booming, with global revenue expected to hit $111.4 billion (Newzoo). Yet, even as downloads grow, the challenge of acquiring the right users has only intensified, and high volume doesn’t guarantee quality. With rising CPIs, often crossing $2.50 globally, alongside limited attention spans and intense competition, it’s clear that budgets alone no longer win. It’s about timing, placement, and intent. Game marketers today are not just competing with other games; they’re competing with everything on a user’s screen. So how can studios rise above the noise and drive installs that lead…