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App Marketing

How Marketers can Leverage OEM Advertising During Ramadan 2026

Summary Plan by Phase: Ramadan 2026 requires a tiered strategy starting with building intent early, reinforcing habits mid-month, and converting for Eid.OEM Advantage: With OEM Advertising to reach users natively during the Q1 surge in spending, gifting, and travel.Pre-Ramadan Value: Customers acquired two weeks before the holy month often deliver higher Lifetime Value (LTV).Sector-Specific Growth: eCommerce and Travel see early intent, while Finance apps thrive through purposeful, time-bound tasks like payments and transfers. Understanding Ramadan 2026: Why Early February Changes Q1 Growth Planning Ramadan 2026 begins on the evening of February 17 and concludes around March 19, ending with the…

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App Discovery

Why the T20 World Cup Is India’s Biggest Mobile App Growth Moment?

The T20 World Cup in India concentrates massive, emotion-driven mobile attention into predictable moments. For app marketers, this creates unmatched opportunities to drive installs, engagement, and in-app actions when intent peaks. The ICC T20 World Cup taking place in India and Sri Lanka presents an unprecedented app acquisition and engagement opportunity. It is driven by a billion-plus passionate viewers, constant mobile usage across screens, and repeated spikes of high-intent engagement during match moments. For app marketers, these moments translate into scale, action, and measurable outcomes when campaigns meet users at peak intent with timely, context-aware messaging. 1. The World Cup…

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Agentic AI in Marketing
App Marketing

Agentic AI in Marketing: Redefining Europe’s Mobile Landscape in 2026

From Chat to Action: Agentic AI is moving beyond generating text to executing complex, autonomous goals, fundamentally changing how users interact with their devices. The End of “Interruption”: By 2026, mobile advertising in Europe will shift from interruptive ads to assistive experiences that solve user problems in real-time. Context is King: Success will rely on predictive technology like Appnext Timeline, which anticipates user needs before they even search. The Next Leap: Beyond Generative AI If 2024 was the year we figured out how to talk to AI, 2026 will be the year AI starts doing the work for us. While…

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