Valentine’s Day is one of the most competitive periods for dating apps. As singles actively look for new connections, brands flood social feeds with seasonal campaigns, making it harder for apps to stand out. On-device discovery offers a high-impact alternative. By delivering personalized app suggestions directly through the device’s interface, brands can reach singles at high-intent moments without competing in noisy social feeds. This approach improves visibility, engagement, and relevance during the peak Valentine’s season. What is On-Device Discovery for Dating Apps? On-device discovery lets users find apps and promotions integrated directly into their smartphone experience. Rather than scrolling through…
The T20 World Cup in India concentrates massive, emotion-driven mobile attention into predictable moments. For app marketers, this creates unmatched opportunities to drive installs, engagement, and in-app actions…
As we move into 2026, AI in marketing is undergoing a structural shift. The industry is moving away from short-lived campaigns, manual optimization, and channel-heavy execution toward something…
2026: The “Super Year” of Sports and the New Playground for App Marketing
A Year Like No Other: 2026 is packed with major global events, from the FIFA World Cup to the Winter Olympics, creating unprecedented opportunities for app growth.The Second Screen Reality: Fans are no longer just watching; they are engaging on mobile, ordering food, and shopping for merchandise simultaneously.Context is King: Winning these high-intent moments requires AI-powered recommendations and deep personalization, not generic broad targeting. 2026 is shaping up to be a “Super Year” for the sporting world, and it’s set to rewrite the record books. It’s a rare alignment of the stars, with the FIFA World Cup, the Winter Olympics,…
From Chat to Action: Agentic AI is moving beyond generating text to executing complex, autonomous goals, fundamentally changing how users interact with their devices. The End of “Interruption”:…
Quick Takeaways The Gold Standard: The AppsFlyer Performance Index is the industry’s most rigorous report card, evaluating media sources on volume, fraud rates, and retention.Scale Meets Quality: Appnext…
Personalização impulsionada por IA: sua verdadeira vantagem na Black Friday
A Black Friday não é sobre convencer as pessoas a gastar. Elas já estão prontas para isso.No mundo todo, os consumidores gastaram US$ 74,4 bilhões na Black Friday do ano passado, parte de um gigantesco Cyber Week de US$ 314,9 bilhões. As pessoas estão enchendo carrinhos, comparando opções e os serviços “Comprar Agora, Pagar Depois” (BNPL) estão alimentando ainda mais o movimento, gerando US$ 686,3 milhões em vendas só nos EUA. O problema não é tráfego; é conversão. O usuário está com três apps de concorrentes abertos ao mesmo tempo. Todo mundo está gritando nesse mar de ofertas, mas a…
Black Friday isn’t about convincing people to spend. They’re already here for it. Globally, shoppers spent $74.4 billion on Black Friday last year, part of a massive $314.9B…
The glow of Diwali lights, families shopping online, quick-commerce deliveries racing through the streets, India’s festive season is no longer just a celebration; it’s the single biggest growth…