Black Friday isn’t about convincing people to spend. They’re already here for it. Globally, shoppers spent $74.4 billion on Black Friday last year, part of a massive $314.9B Cyber Week. They are loading carts, comparing options, and “Buy Now, Pay Later” (BNPL) services are fueling the fire, driving $686.3 million in sales alone in the US. The problem isn’t traffic; it’s conversion. Your user has three of your competitor’s apps open, and everyone is shouting in this sea of noise, the real advantage isn’t shouting louder. It’s using AI-driven personalization to be the right voice at the right moment. The…
The glow of Diwali lights, families shopping online, quick-commerce deliveries racing through the streets, India’s festive season is no longer just a celebration; it’s the single biggest growth…
Introduction The mobile advertising landscape is thriving and more competitive than ever. Marketers are vying for attention in a world where every scroll, swipe, and tap counts. Simply…
Beyond Metros: The Guide to Ad Personalization in India
Introduction India’s mobile landscape is a marketer’s dream and challenge, all at once. With over 85% of households having mobile penetration and Android dominating nearly 95% of the market, the potential to reach users directly is unprecedented. However, this immense audience isn’t a monolith. They are spread across thousands of cities, speak hundreds of dialects, and are tired of irrelevant ads. The era of broad-stroke marketing is over. To win in 2025 and beyond, brands must master hyper-local, intent-driven ad personalization in India, turning mass reach into meaningful, one-on-one connections. The Real India: Why Hyper-Local is the New Mainstream For…
Following the recent AFMSAMA event in Johannesburg, one message was clear: South Africa is no longer just a regional player in the app economy, it’s emerging as a…
In a move set to reshape mobile discovery and user engagement, Appnext, the leading independent growth platform (part of the Affle group), has announced a strategic partnership with…
Why the Psychology of Impulse is the Secret Weapon in User Acquisition
Think about the last time you stood at a supermarket checkout. That strategically placed chocolate bar or packet of chips wasn’t there by accident. It’s a carefully crafted trigger for an impulse buy. For decades, retailers have mastered this psychology in the physical world. Today, the smartest app marketers are replicating this strategy not in the aisle, but on the mobile screen. During holiday promo periods, installs of shopping apps spike 42% above the daily average, proving that timing and placement can transform curiosity into downloads. This isn’t about random pop-ups; it’s a sophisticated user acquisition strategy that leverages context…
This festive season, the rules of engagement are shifting. Shoppers aren’t just looking for discounts or flashier ads-they’re seeking experiences that feel relevant, respectful, and truly helpful. In…
In today’s fragmented digital landscape, connecting with Gen Z and Millennials requires more than catchy copy or a flashy video ad. These digital natives have grown up with…