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App Discovery

Personalização impulsionada por IA: sua verdadeira vantagem na Black Friday

A Black Friday não é sobre convencer as pessoas a gastar. Elas já estão prontas para isso.No mundo todo, os consumidores gastaram US$ 74,4 bilhões na Black Friday do ano passado, parte de um gigantesco Cyber Week de US$ 314,9 bilhões. As pessoas estão enchendo carrinhos, comparando opções e os serviços “Comprar Agora, Pagar Depois” (BNPL) estão alimentando ainda mais o movimento, gerando US$ 686,3 milhões em vendas só nos EUA. O problema não é tráfego; é conversão. O usuário está com três apps de concorrentes abertos ao mesmo tempo. Todo mundo está gritando nesse mar de ofertas, mas a…

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Maximizing ROI: A Guide to High-Performing Mobile Ad Formats

Introduction The mobile advertising landscape is thriving and more competitive than ever. Marketers are vying for attention in a world where every scroll, swipe, and tap counts. Simply increasing ad spend is no longer a sustainable growth strategy. When performance dips, it’s easy to blame the format or the creative.But often, the real challenge isn’t what you’re showing, it’s when and where.True ROI comes from understanding the user journey and meeting people at the exact moment of intent.It’s time to move beyond interruption and embrace intelligent integration. A Quick Look at Core Mobile Ad Formats To set the stage, let’s…

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Appnext and HONOR Announce Strategic Partnership to Enhance Mobile Experience Across EMEA

In a move set to reshape mobile discovery and user engagement, Appnext, the leading independent growth platform (part of the Affle group), has announced a strategic partnership with HONOR, one of the leading smartphone brands. This collaboration positions Appnext as the exclusive partner integrated into HONOR devices in Europe, managing its App Market inventory. Expansion plans into additional global markets are already underway. HONOR X Appnext: A New Advertising Channel HONOR has partnered with Appnext, a leader in AI-driven app discovery and growth solutions, to deliver personalized mobile experiences to users while creating new advertising opportunities for brands and app…

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