Either in the appstore or in Google Play, your app name is considered to be a highly important factor in the algorithm that the app stores search engine use. So, how can you use your app name to reflect the content of your app/game, while luring users to install it?
While there is no definitive answer, your app name should be relevant to the service/product you are offering, tempting and persuasive and easy to identify among the other Million apps competing with you in each store. Your app name can be long but not too long, as the name could be cut in the search results page.
There are quite a few elements in both app stores you can play with – Icon, description, tags, etc. Changing your app name, however, is not recommended, as you might lose recognizability. So think long and hard before deciding what your app name is – it could mean the difference between success and failure.
Appnext will keep bringing you weekly tips on how to maximize your marketing efforts inside the app store, and elsewhere.
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