Appnext is embracing the role of a cupid for connecting apps and users in a digital space. As we celebrate Valentine’s Day, let’s explore how Appnext’s innovative platform is shooting arrows of app perfection straight to users’ mobile devices The Digital Matchmaker: In the fast-paced world of mobile apps, finding the perfect match can be challenging for both users and app developers. With millions of apps vying for attention, how do you ensure that your app finds its ideal user? This is where Appnext steps in as the ultimate matchmaker, using smart recommendations to bring together apps and users seeking…

Unwrapping Holiday App Marketing Insights The holiday season is a time of year that’s synonymous with joy, togetherness, and, of course, shopping. For app marketers, it’s a great opportunity as millions of people unwrap new mobile devices, eagerly seeking new apps to enhance their lives. By understanding the latest app trends and catering to the evolving needs of holiday shoppers, app marketers can ensure their apps are among the many that are discovered, downloaded, and actively used throughout the holiday season and beyond. Verticals Growth Looking at the app growth across different categories, we see that Travel and local leads…

I want it here and I want it now! On-demand apps are big business in the app world right now. The on-demand economy has experienced staggering growth over the past decade and it’s showing no sign of slowing down: research from PwC estimates that the global on-demand market will soar to reach a whopping $335 billion by 2025, up from $106 billion in 2017. Consumers’ appetites for having everything they want when they want it have been growing for some time, but Covid-19 accelerated this behavior pattern: so many people were stuck at home, unable to go out and get…