The global mobile market was valued at approximately $140.5 billion in 2022 and is projected to reach $173.4 billion by 2026. Branding in today’s competitive environment demands more than just visibility—it requires engaging with highly active and device-native audiences. A recent study reveals that 46% of global users reported browsing the app stores, stressing the growing importance of targeted branding demand. Businesses are increasingly adopting segmented approaches to branding to cater to specific audience needs across different stages of the customer journey. This evolution has given rise to awareness, consideration, and conversion-focused strategies. While conventional digital advertising remains a staple,…

We are delighted to share that Appnext, in collaboration with Motilal Oswal Financial Services Ltd, has been honored at the prestigious exchange4media Mobile Awards – The Maddies 2024, winning the award for “Most Effective App Install Campaign”. Selected from an impressive pool of submissions, this accolade highlights our commitment to innovation, collaboration, and delivering impactful results in the ever-evolving mobile marketing landscape. It celebrates not only our commitment to excellence but also the strategies that made this campaign a success. Empowering Financial Growth with Precision Motilal Oswal Financial Services Ltd, a pioneer in India’s financial sector since 1987, has consistently…