They say the best things in life are free. Though this does not necessarily ring true for apps, in the consumer’s mind, free apps tend to be more appealing, especially in the realm of entertainment. While making your app paid is always an option, often times doing so can hinder the audience you reach as the majority of users are looking for something leisurely that won’t break the bank. There is a trend we see everywhere from online streaming for movies and TV, to free music, and of course the push for free apps. Thankfully, ads deliver a solid solution…

The end of August is near and that means only one thing; summer break is out and school is in. The first of September always symbolizes a fresh start filling the air with the sweet smell of fall and bouquets of sharpened pencils. To celebrate the beginning of the school year we decided to “go back to the basics” and give you some ASO tips that will prevent your app from flunking out. Knowledge is power You’ll learn either the easy or hard way that ASO starts with you. In order to gain app discovery and downloads you need to…