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App Marketing

How to Improve ASO Search Rankings in the App Stores

In this post, we will talk about how to set and focus your App Marketing strategy on boosting the visibility of your mobile app or game, and how to improve your ASO rankings in both the App and  Google Play. There are already more than 5 million apps in the main app stores, and this number is growing every day. With app stores constantly evolving and changing their algorithms, you have to be up-to-date with the effects that these changes have on your app. Not getting lost in this fast changing market, and having visibility in app stores search results…

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in-app header bidding
App Marketing

In-app ads going once, going twice, sold! To the highest bidder!

Ever experienced the thrill of an auction? For some people, auctions are like sports. They can be a hobby or a way of life. The room quickly fills with different people looking to compete and bid on priceless works of art, classic cars, coins or maybe mystery objects they absolutely don’t need and probably don’t have room for. In Ad-Tech, auctions are a bit different. While they don’t include rooms filled with people, memorabilia or expensive collections, for publishers and advertisers they are just as exciting as they have the power to determine both viewability and revenue. This article will…

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How To Monetize Games
App Monetization

Game Monetization – Top Secret Tips

People often approach me with questions about how they can successfully monetize their users. While there are plenty of paths to successful monetization, I’m going to share with you the path that I find most important. What is a game developer’s ultimate dream? Most of you would say increased game downloads and game play, more revenue, or higher engagement on social media – as a game developer myself, all of these factors are important to me as well. There is plenty of documentation on how to make games ‘addicting’ and fun to play, and there is plenty of documentation on…

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