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App Marketing

Succeeding in India’s Mobile Market an Interview with Manish Singh Rajawat

We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part of a rapidly growing mobile app market, Ad Tech companies continue to face several challenges in India. We sat down with Manish Singh Rajawat, General Manager of Appnext India to get inside information into the ad-tech world there. Here’s what he had to say: What would you say is the absolute biggest challenge for app developers in India? The foremost challenge app developers in India face is to create something that gets…

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in-app header bidding
Appnext in general

Appnext Introduces It’s In-App Header Bidding

We’re pretty emotional about the release of our in-app header bidding and we hope you will be too! Publishers will be able to put the old fashioned waterfall system in the past and focus on their monetization future increasing eCPM by 20-40%. Instead of working according to the waterfall method and basing bids on historical eCPM, publishers will receive a predicted real-time eCPM for every request and user, maximizing their monetization efforts. By updating the SDK publishers will enjoy: Real-time eCPM bid per specific request and user App Install & Re-engagement Campaign blend Fully transparent pricing Related content: In-app ads…

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Appnext Actions
App Marketing

Appnext Actions turns Every App into a “Super App”

We are extremely excited to announce the launch of Appnext Actions. This patent-pending product turns apps into full-serving platforms by enabling seamless in-app integration of third party services, changing the way we interact with our mobile devices. Appnext Actions from Appnext on Vimeo. A “super app” experience In the fierce competitive app jungle, it has become impossible to play by the old industry rules. It’s not about surviving the competition, it’s about winning, being the best and providing users with the ultimate product. The next generation of industry winners will be referred to as “super apps”: these apps will…

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