Penetrating the Asian game market can be extremely difficult for both western companies and developers. We recently hosted a Meetup at our Appnext offices featuring Tomotaka Motoyoshi, Senior Director of Global Marketing at Mixi, Japan’s top mobile publisher and gained valuable tips and insights on the measures that can be taken to expand western presence and breach the Japanese market. The Japanese Game market According to Data from Japan’s Ministry of Internal Affairs and Communications, Japan’s current population is around 127 million. Out of the entire population, there are only 16 million smartphone users (53% smartphone penetration per person). Despite…

So, you’ve worked tirelessly on app development and you’re finally live on the market. Congratulations! … but you’re not in the clear just yet. With over 1 million apps on the iOS and Android marketplaces and only so much (or rather, little) room for organic visibility, your team would be wise to develop a post-launch advertising strategy that’ll help your app find its way to more loyal users. As more than half of all internet activity now takes place on mobile, it’s about time to get more intimate with the intricacies of these handheld devices in the sphere of app…