You should ask yourself, “Where my users are most likely to engage with an ad?” Take in consideration that in order to scale up, it’d have to be on places where your users visit the most and that they will be most likely to engage with advertisements.

If your main app contains a scrollable feed (news, products, posts, or any other list of assets),, an in-feed ad design will be the right choice. On the other hand, if you have tools app that users are engaged with via many different actions they are taking, then providing a native ad after each task that has been completed would be a smart choice, as the user completed his desired action, and in it?s calmer state to view an ad and engaged with it.

The most important thing is that the button stands out and that there is enough of a clickable area, so it’s easy for the user to find. Green colored buttons often increase click-through-rates. Remember, just because the ad is native doesn’t mean the CTA button should be identical to the rest.

The most important thing is that the button stands out and that there is enough of a clickable area, so it’s easy for the user to find. Green colored buttons often increase click-through-rates. Remember, just because the ad is native doesn’t mean the CTA button should be identical to the rest.

Testing placement’s performance is a key success factor for eCPM and daily revenue optimization.
The main objective is always to increase user engagement and intention with the ads (Clicks), rather than bombarding the user with too many different ads (impressions). In order to do so, you can compare your placements performance based on:

• Overall ad Frequency- the number of ads a user is likely to be exposed per session
• Layouts and creative- CTA buttons color, sizes or exhibiting the Advertised app rating from the store (provided by Appnext) are great aspects you should consider comparing for optimization.