Indonesia’s mobile landscape is transforming. In recent years, this buoyant Southeast Asian app economy has been growing at a record pace, in part thanks to the proliferation of entertainment, e-commerce and fintech apps, which have been embraced by Indonesia’s smartphone-savvy millennial and Gen-Z consumers. In the midst of this mobile revolution, Appnext is playing a pivotal role in reshaping the way users discover and engage with mobile apps. Leveraging advanced technology, we are ushering in a new era of app discovery, creating an unparalleled and ultra-engaging smartphone experience for millions of users in Indonesia. Entertainment apps have enjoyed the most…

Fitness apps have been growing in popularity ever since the pandemic hit in 2020, and there’s no sign that they’re losing their appeal. Indeed, with the warmer and lighter days of summer upon us, many people are keen to get outdoors and exercise more, which means they’re turning to their smartphones and searching for apps that can aid them in reaching their fitness goals. With so many apps catering for this growing demand, exercise-hungry smartphone users certainly have a lot more choice now than they did just a few years ago. The global fitness app market size stood at USD…

The recent release of AppsFlyer’s inaugural country performance index has given the mobile industry plenty of food for thought. While previous indexes have ranked media sources, this data analysis has focused on how geography might impact a successful campaign. Delving into AppsFlyer’s findings, it is clear that marketers need a defined user acquisition strategy that is tailored according to location if they are to get the most bang for their buck — and Appnext is positioned to help. Localization is Key: Communication, Dating and Education Apps Bangladesh, Russia, India, Saudi Arabia, and Kazakhstan emerged as key players for user acquisition…

Summer is almost here and that means boom time for travel apps.
Want to get yours discovered, downloaded and used by travelers planning their summer trips? Appnext can help you put your travel app on the map.

Anyone who takes a keen interest in the world of apps can’t fail to have noticed the boom in one particular vertical in recent times: the financial sector. Yes, the number of financial – or fintech – apps in use around the globe has skyrocketed in the last two-to-three years: at Appnext, 20% of our clients are now fintech apps. This represents a big shift in the way consumers do their banking and use financial services, and the direction of travel is not expected to change: the global mobile payment market, for instance, is projected to grow from USD 1.97…

The FIFA World Cup tournament is just about to kick off in Qatar, which means it’s prime time for sports app marketers to get their apps in front of global football fans. After a two- and, in some cases, three-year break from major events due to the Covid pandemic, the staging of the World Cup from November 20 to December 18 is further proof that normality is returning to sport, and with-it big opportunities for brand promotional activities and user acquisition campaigns. Major events like the World Cup generate huge interest amongst sports fans globally. For instance, the 2018 FIFA…