The end of August is near and that means only one thing; summer break is out and school is in. The first of September always symbolizes a fresh start filling the air with the sweet smell of fall and bouquets of sharpened pencils. To celebrate the beginning of the school year we decided to “go back to the basics” and give you some ASO tips that will prevent your app from flunking out. Knowledge is power You’ll learn either the easy or hard way that ASO starts with you. In order to gain app discovery and downloads you need to…

For years, Apple’s App Store has been a platform to discover new apps and see what’s trending. Never did we expect to see ads in this sacred little space. Well, they arrived and everyone is talking about them. It’s a huge change for the technology giant who reportedly makes less than 2% of its revenue from the App Store. There are tons of questions, reactions and assumptions. Apple has tried to reassure smaller and indie developers that because there is no minimum bid for advertising in the App Store (along with other reasons), they have no reason to worry. However,…

The phrase ‘there’s an app for that’ has dominated the public vernacular for quite some time now. While apps are constantly being developed and introduced to the mobile market to the tune of a million plus, only the strong will survive if they reach a substantial ROI: as per Vision Mobile’s State of the Developer Nation in 2015’s Q3, a whopping 51% of developers earn less than $500 in revenue per month. While you may have an incredibly developed app with engaged users boasting an attractive UX and a number of other highly important and influential factors, your monetization model…