As far as high-tech goes, mobile reigns as one of the most popular subsets of the industry, and it’s only showing signs of further growth. Whether you’re a veteran or a newbie to the mobile market, continue reading to find out how to make your app as financially rewarding as possible and foster a steady, scalable, and successful mobile business. Use a blended model Instead of focusing all your monetization efforts on one method (e.g. in-app advertising versus in-app purchasing, paid app versus free/freemium), test out the mobile waters by getting your feet wet in a variety of strategies. You’ll…

Mobile Application Development Platforms (MADP) have become a must in the business world, with practically every organization looking to add an app to their existing site, and entrepreneurs looking to bring their mobile application visions to life. What once required thousands of dollars, a vast knowledge of coding and a whole lot of time can now be done simply and cost-effectively with a mobile app development platform. So if you thought you knew who’s out there when it comes to cross-platform development, think again! Here are 2018’s top 15 mobile app development platforms. Now all that’s left for you to…

When I was a young, awkward little kid I was always behind the current trends. No matter how hard I tried I could never keep up with all the crazy game changes the rest of the kids so effortlessly mastered. I got good at marbles when nobody cared, I learned hopscotch probably two years too late, and played with Barbie’s up until an age (I refuse to share) I probably shouldn’t have. What’s the point of my embarrassing little story? Not being able to keep up sucks, but it doesn’t suck as much as losing money because of it. Now,…

They say the best things in life are free. Though this does not necessarily ring true for apps, in the consumer’s mind, free apps tend to be more appealing, especially in the realm of entertainment. While making your app paid is always an option, often times doing so can hinder the audience you reach as the majority of users are looking for something leisurely that won’t break the bank. There is a trend we see everywhere from online streaming for movies and TV, to free music, and of course the push for free apps. Thankfully, ads deliver a solid solution…

Relatively new in the game of famous rivalries — among the likes of chocolate vs. vanilla and peanut butter vs. Nutella — is the mobile tête-à-tête of Android vs. iOS. While most major businesses will dip their feet in both waters, new and developing app providers should note the primary distinguishing factors between the two in order to strategically map out resources and development. So without any further ado, let’s get into the ring: Market Insights Before getting started on app development, it helps to know the key differences between the market and customer base of the competing mobile devices.…