Orit Sharon, Author at The Appnext Blog

App Marketing October 26, 2016

Elections for 2016’s best Gaming Apps are on!

All the drama and fun leading up to the upcoming US election (November 8th for those of you who don’t follow) has inspired us to hold our very own election. Our election will be packed with action and drama but it will be clean, fair, and honest, basically the complete opposite of a political election. Let’s Face it, at this point we don’t care about Hillary or Trump we just want you to vote for your favorite 2016 gaming app. Below are our best candidates for the 2016 Gaming apps election. Explore each candidate and use your vote at the end to…

App Marketing October 20, 2016

Top 5 App Icons of 2016

Coming up with an amazing and innovative idea for an app and then executing it is one thing, but actually guaranteeing your app is downloaded and used is a whole different story. A company may have the best application out there but if they do not invest the time and energy to guarantee their app store optimization (AOS) is up to par, then there really is no point of their even creating an app. The good news is that app store optimization doesn’t mean having to spend big bucks. It simply means a company should follow a few ground rules…

App Marketing October 17, 2016

Post-Launch Mobile App Advertising Techniques that Work Every Time

So, you’ve worked tirelessly on app development and you’re finally live on the market. Congratulations! … but you’re not in the clear just yet. With over 1 million apps on the iOS and Android marketplaces and only so much (or rather, little) room for organic visibility, your team would be wise to develop a post-launch advertising strategy that’ll help your app find its way to more loyal users. As more than half of all internet activity now takes place on mobile, it’s about time to get more intimate with the intricacies of these handheld devices in the sphere of app…

App Marketing October 13, 2016

7 Enchanting ways to Increase app Installs this Halloween

Halloween is without a doubt one of my favorite holidays. There’s just something about all those Pumpkins and creepy Halloween decorations that get you in a childish mood and brings you back to those days of awkward costumes and pillow cases filled with candy. This Halloween, check out our bag of treats and get 7 enchanting ways to increase your app installs. Make your description & keywords magical When was the last time you reviewed your apps description? How about your keywords? If you want to gain app exposure and add more installs to your “pillow case” you’re going to…

App Marketing October 6, 2016

How to Make Money from Apps and Build a Successful Mobile Business

As far as high-tech goes, mobile reigns as one of the most popular subsets of the industry, and it’s only showing signs of further growth. Whether you’re a veteran or a newbie to the mobile market, continue reading to find out how to make your app as financially rewarding as possible and foster a steady, scalable, and successful mobile business. Use a blended model Instead of focusing all your monetization efforts on one method (e.g. in-app advertising versus in-app purchasing, paid app versus free/freemium), test out the mobile waters by getting your feet wet in a variety of strategies. You’ll…

App Marketing September 29, 2016

The 15 Best Mobile App Development Platforms of 2018

Mobile Application Development Platforms (MADP) have become a must in the business world, with practically every organization looking to add an app to their existing site, and entrepreneurs looking to bring their mobile application visions to life. What once required thousands of dollars, a vast knowledge of coding and a whole lot of time can now be done simply and cost-effectively with a mobile app development platform. So if you thought you knew who’s out there when it comes to cross-platform development, think again! Here are 2018’s top 15 mobile app development platforms. Now all that’s left for you to…

App Marketing September 22, 2016

If You’re Not Using Rewarded Video – Your Game May Be Over

When I was a young, awkward little kid I was always behind the current trends. No matter how hard I tried I could never keep up with all the crazy game changes the rest of the kids so effortlessly mastered. I got good at marbles when nobody cared, I learned hopscotch probably two years too late, and played with Barbie’s up until an age (I refuse to share) I probably shouldn’t have. What’s the point of my embarrassing little story? Not being able to keep up sucks, but it doesn’t suck as much as losing money because of it. Now,…

Appnext in general September 21, 2016

Introducing Device and OS Targeting

Attention Developers! We just released a new platform version that enables OS and device type targeting. We have added 2 new sections on the campaign setting page: 1.Device type targeting: Android campaigns will now be able to target phone or tablet devices: iOS campaigns can target iPod, iPhone or iPad : 2.OS targeting: Advertisers can now select a minimum OS version or specific OS versions to target: Sign-into the platform and start utilizing these new features today or check out other recent platform updates.

App Marketing September 19, 2016

5 Steps to Boost your In-App Advertising Revenue

They say the best things in life are free. Though this does not necessarily ring true for apps, in the consumer’s mind, free apps tend to be more appealing, especially in the realm of entertainment. While making your app paid is always an option, often times doing so can hinder the audience you reach as the majority of users are looking for something leisurely that won’t break the bank. There is a trend we see everywhere from online streaming for movies and TV, to free music, and of course the push for free apps. Thankfully, ads deliver a solid solution…