Mobile Application Development Platforms (MADP) have become a must in the business world, with practically every organization looking to add an app to their existing site, and entrepreneurs looking to bring their mobile application visions to life. What once required thousands of dollars, a vast knowledge of coding and a whole lot of time can now be done simply and cost-effectively with a mobile app development platform. So if you thought you knew who’s out there when it comes to cross-platform development, think again! Here are 2018’s top 15 mobile app development platforms. Now all that’s left for you to…

When I was a young, awkward little kid I was always behind the current trends. No matter how hard I tried I could never keep up with all the crazy game changes the rest of the kids so effortlessly mastered. I got good at marbles when nobody cared, I learned hopscotch probably two years too late, and played with Barbie’s up until an age (I refuse to share) I probably shouldn’t have. What’s the point of my embarrassing little story? Not being able to keep up sucks, but it doesn’t suck as much as losing money because of it. Now,…

They say the best things in life are free. Though this does not necessarily ring true for apps, in the consumer’s mind, free apps tend to be more appealing, especially in the realm of entertainment. While making your app paid is always an option, often times doing so can hinder the audience you reach as the majority of users are looking for something leisurely that won’t break the bank. There is a trend we see everywhere from online streaming for movies and TV, to free music, and of course the push for free apps. Thankfully, ads deliver a solid solution…

Relatively new in the game of famous rivalries — among the likes of chocolate vs. vanilla and peanut butter vs. Nutella — is the mobile tête-à-tête of Android vs. iOS. While most major businesses will dip their feet in both waters, new and developing app providers should note the primary distinguishing factors between the two in order to strategically map out resources and development. So without any further ado, let’s get into the ring: Market Insights Before getting started on app development, it helps to know the key differences between the market and customer base of the competing mobile devices.…

The end of August is near and that means only one thing; summer break is out and school is in. The first of September always symbolizes a fresh start filling the air with the sweet smell of fall and bouquets of sharpened pencils. To celebrate the beginning of the school year we decided to “go back to the basics” and give you some ASO tips that will prevent your app from flunking out. Knowledge is power You’ll learn either the easy or hard way that ASO starts with you. In order to gain app discovery and downloads you need to…

For years, Apple’s App Store has been a platform to discover new apps and see what’s trending. Never did we expect to see ads in this sacred little space. Well, they arrived and everyone is talking about them. It’s a huge change for the technology giant who reportedly makes less than 2% of its revenue from the App Store. There are tons of questions, reactions and assumptions. Apple has tried to reassure smaller and indie developers that because there is no minimum bid for advertising in the App Store (along with other reasons), they have no reason to worry. However,…