Elad Natanson, Founder & CEO, Author at The Appnext Blog

Press and PR June 7, 2022

Appnext expands collaboration with OPPO, Realme to power device-level app recommendations

Appnext, the leading independent discovery platform offering innovative solutions to engage with users directly on their smartphones, announced today the expansion of their strategic partnership with OPPO and Realme, the global mobile manufacturers, to accelerate device-level app recommendations across OPPO and Realme devices. Appnext has already successfully completed the integration with OPPO and Realme devices in India and Southeast Asia, reaching over millions monthly OPPO and Realme users internationally, ensuring greater reach, user base growth and faster time to install for its clients worldwide. With this partnership, Appnext powers its advertisers to engage with a large number of OPPO and Realme users globally directly on their mobile devices in the language of choice. Deployed on various mobile…

Press and PR May 29, 2022

Appnext Showcases Revolutionary App Discovery Offerings Designed to Match Mobile Carriers Unique Needs at CommunicAsia, Singapore June 1-3

Appnext’s solutions enable mobile carriers to continuously engage with their end-users, providing personalized experiences across the mobile journey while accelerating new growth and revenue opportunities SINGAPORE, May 26, 2022 /PRNewswire/ — Appnext, the leading independent discovery platform offering innovative solutions to engage with users directly on their smartphones, announced today it will showcase its industry-leading suite of app discovery solutions tailored for mobile carriers in this year’s CommunicAsia event in Singapore. Appnext’s tech-powered discovery solutions enable device-level app recommendations to blend into a user’s daily mobile journey, facilitating a personalized experience from the first device customization and via various placements at relevant moments. “In a world where Smartphones…

App Marketing April 25, 2022

How Encrypted Messaging Apps Have Become a Vital Tool for Surviving Warfare

This article was originally posted on forbes.com The tragic conflict that is currently ravaging Ukraine has precipitated one of the biggest refugee crises in Europe since World War II. At present, an estimated 4.3 million people have fled their homes in Ukrainian towns and cities and escaped across the borders of neighboring countries. This mass exodus of civilians escaping war and the reality of a twenty-first century conflict in a developed region have brought into sharp focus the indispensable role of modern mobile technology during times of crisis. Mobile technology has for many years now been an indispensable piece of equipment…

Appnext in general February 1, 2022

Super-Apps, Hyper-Personalization and Traversing the Metaverse: 2022 Mobile Predictions

This article was originally posted on forbes.com Are super-apps poised to take over Europe and the United States? Will 2022 see millions of people immersed in the metaverse? How can hyper-personalization further improve the customer experience? These were just some of the questions I put to a group of industry leaders and experts when I asked them to predict the most exciting and significant mobile developments we have in store for us over the coming year. According to App Annie’s Lexi Sydow, the average smartphone user experience will improve in 2022 thanks to major improvements in location-based technology and artificial intelligence…

Appnext in general January 10, 2022

Innovation, Personalization & Expansion: 2021 was a success and why 2022 will be better

What an incredible and jam-packed year 2021 has been! The last 12 months have been some of our busiest and most successful: we have launched a significant new product and won a prestigious award; we have dominated industry rankings and expanded into emerging markets. We now embark on 2022 buoyed by our triumphs and riding on a wave of momentum. This new year is shaping up to be our most exciting yet. One of the biggest highlights of last year was undoubtedly the January release of Appnext’s Out of Box Experience (OOBE). This new offering perfected our already unrivalled end-to-end…

App Discovery August 4, 2021

App Marketers Must Harness The Power Of 5G Or They Will Lose Out

All eyes are on the 5G market right now as we started to get a glimpse into what 5G can do. Consumers will be interested in using 5G to enhance their mobile experience. App marketers need to act now as the 5G future is fast approaching and it will change the mobile landscape. Read more from our CEO Elad Natanson on his recent Forbes article

App Discovery June 7, 2021

Play To Pay: Gamification Is The Future Of Retail Apps

One of the toughest challenges for app developers is finding a way to make their apps stand out from the competition. Advertisers can boost customer loyalty, engagement, brand awareness, and revenues if they let their customers play to pay. Read more from our CEO, Elad Natanson on his recent Forbes article.

App Discovery February 18, 2021

How To Win On Mobile In 2021: Driving User Engagement, Embracing 5G, And Serving A Real-Time Experience

The role of device manufacturers and communication and services providers has never been more vital as smartphones are now recognized as our most indispensable device. They act as the gateway to our day-to-day schedules and activities, providing the core of connectivity and access to crucial information, services, social interaction, and entertainment.

App Discovery January 28, 2021

Appnext Launches Its OOBE Solution Powered By The Acquisition Of DiscoverTech

With Appnext OOBE Appnext stands ready to provide a complete end-to-end discovery solution that is second to none as it spans the entire users’ daily journey from the initial device setup and throughout the device usage.